How Order Tracking Software Improves Order Accuracy and Customer Satisfaction for Omnichannel Retailers

Updated February 14, 2025

In the fast-paced retail environment, maintaining precise order accuracy is essential for omnichannel retailers striving to meet customer expectations. Implementing robust order tracking software can provide you with real-time visibility into your customers’ order fulfillment journey, ensuring that each customer order is processed quickly and delivered efficiently and on time.

Order tracking software is a technological solution that enables you to optimize how orders are fulfilled logistically and products flow to customers and your customers to monitor the status and location of orders throughout the delivery. These systems enhance transparency by providing real-time updates, allowing your customers to see where their orders are at any point, from processing to delivery, and giving you the insights to make better, data-driven order fulfillment decisions.

The impact of order accuracy extends beyond mere fulfillment. It directly influences customer satisfaction, loyalty, and ultimately, the long-term success of your retail business.

Importance of order accuracy

• Customer satisfaction and loyalty: Accurate orders lead to satisfied customers, fostering repeat business and brand loyalty. In fact, studies have shown that businesses with 98% or higher order accuracy rates see a significant increase in customer retention compared to those with lower accuracy rates.
• Reduced returns and chargebacks: Minimizing errors decreases the likelihood of returns and associated costs, enhancing profitability.
• Minimized inventory discrepancies: Precise order processing ensures inventory levels are accurately maintained, preventing stockouts or overstock situations.
• Improved operational efficiency: High order accuracy drives operational efficiency, reducing the need for corrective actions and allowing your resources to be allocated more effectively.

In this article, we’ll review how implementing the right order tracking software can enhance your order accuracy as an omnichannel retailer, improving customer satisfaction and operational efficiency.

Challenges of order accuracy in omnichannel retail

When it comes to maintaining order accuracy, you’ll often face complexities such as:

Complexity of order fulfillment

Studies have shown that even a 1% increase in shipping errors can cause a significant drop in profitability. However, achieving and maintaining high order accuracy becomes increasingly challenging in the complex omnichannel environment.

Omnichannel retailers operate across multiple sales channels (e.g., online stores, physical locations, marketplaces) and utilize diverse fulfillment methods (e.g., BOPIS, ship-from-store, 3PLs). This intricate network of channels, partners, and locations demands sophisticated inventory management and order orchestration. Coordinating stock levels, tracking orders across different systems, and ensuring timely and accurate delivery across various fulfillment paths significantly increases the potential for errors. Inaccurate orders lead to customer dissatisfaction, returns, and increased operational costs, eroding profitability and damaging brand reputation.

Manual process

Manual processes in order management are prone to errors, delays, and offer no real-time visibility. Manual collaboration and data sharing not only hampers communication between departments like sales and warehouse management, it leads to inefficiencies and poor decision-making from reduced confidence and accuracy.

Traditional ERP systems

Traditional ERP systems often lack real-time capabilities due to their reliance on batch processing and periodic updates. This can lead to delays in data synchronization, making it difficult to get an accurate, up-to-the-minute view of inventory levels across multiple locations. As a result, they struggle with multi-location fulfillment, where orders need to be efficiently routed to the nearest or most cost-effective fulfillment center based on real-time inventory availability.

How order tracking software improves order accuracy

The global retail automation market, valued at $11.26 billion in 2020, is projected to grow to $33.02 billion by 2030 at a CAGR of 11.67%. This growth reflects the increasing adoption of automation tools, including order tracking software, to streamline operations and enhance accuracy in omnichannel retail.

Real-time order visibility

Comprehensive order tracking software allows you to monitor customer orders at every stage of their lifecycle. From processing to final delivery, you can identify potential issues and address them proactively. Real-time updates and accurate delivery estimates can enhance customer satisfaction, with 87.4% of consumers finding order tracking to improve their buying experience.

Inventory management

Maintaining accurate and real-time inventory levels across multiple sales channels is crucial for preventing stockouts and overstocks. The right order tracking software can provide detailed insights into inventory management, allowing you to allocate resources more effectively and efficiently meet demand.

Improved communication

Effective communication between order fulfillment, warehouse management, and customer service teams is crucial for a smooth order management process. A centralized order tracking software facilitates streamlined communication, enabling your teams to resolve order-related queries and issues faster and more effectively.

Reduced errors and delays

Manual systems are prone to mistakes that can lead to shipping errors and processing delays. An optimized order tracking software automates repetitive tasks, reducing human errors and ensuring faster order processing. 

Improved order insights

By integrating order tracking software with other commerce insights, you can gain a holistic view of your order management system and broader omnichannel retail operations. This allows you to optimize the fulfillment process, refine inventory control, and deliver a superior customer experience.

Key features of order tracking software

Implementing robust order-tracking software is essential if you’re aiming to enhance efficiency and customer satisfaction. Some key features you should consider when choosing an OMS are:

Integration with OMS

Seamless integration with an Order Management System ensures efficient data flow and automation across all sales channels. This connectivity streamlines the order management process, reducing manual interventions and errors.

Multi-carrier shipping support

Supporting various shipping providers allows you to select the most suitable options for each order. This flexibility optimizes delivery times and costs, enhancing the overall customer experience.

Returns management

Efficient returns management features enable you to process returns swiftly and efficiently, minimizing associated costs and maintaining inventory control. This capability is vital for sustaining customer satisfaction and loyalty while keeping costs under control.

Customer communication

Proactive notifications and updates keep your customers informed about their order status, from confirmation to delivery. This transparency builds trust and improves the customer experience.

Reporting and analytics

Comprehensive reporting tools provide insights into key metrics, helping you identify areas for improvement in the order fulfillment process. Data-driven decisions can enhance your efficiency and sales performance.

AI-enabled capabilities

AI revolutionizes businesses by automating tasks, providing deeper insights for better decision-making, and enhancing customer experiences. By continuously learning and adapting, AI fuels innovation and empowers businesses to remain competitive in dynamic markets. This leads to increased efficiency, reduced errors, and the development of groundbreaking new products and services, ultimately driving significant business growth and success.

Benefits for omnichannel retailers

Implementing order-tracking software offers you several key benefits:

Enhanced customer experience

You can boost customer satisfaction and foster loyalty by providing real-time updates on order status and accurate delivery estimates. A positive shopping experience encourages repeat business and word-of-mouth referrals.

Increased conversion rates

Efficient order management and transparent tracking can lead to higher conversion rates. When your customers trust that their orders will be processed accurately and delivered promptly, they are more likely to complete purchases.

Reduced costs

Automation minimizes manual errors, leading to fewer returns and chargebacks. Improved inventory management reduces the likelihood of stockouts or overstocks, optimizing storage costs. Additionally, efficient order fulfillment processes can decrease shipping expenses by consolidating shipments and selecting the most cost-effective carriers.

Increased revenue

Faster and more accurate order processing enhances customer satisfaction, leading to repeat purchases and increased customer lifetime value. Satisfied customers are more likely to explore additional products, boosting average order value.

Competitive advantage

Reliable order tracking and efficient fulfillment processes set you apart in a crowded market. Customers are more likely to choose retailers who provide transparency and reliability, giving you an edge over competitors.

Order tracking is made easy with fabric

Choosing the right order tracking software is crucial for thriving in today’s competitive omnichannel retail landscape. Begin by evaluating your specific business needs, including the complexity of your fulfillment process, the scale of your sales channels, and your future growth projections.

You should consider a solution that offers scalability and flexibility when you’re selecting an order management system. A robust platform should integrate seamlessly with your existing inventory management, warehouse systems, and third-party logistics providers while providing advanced features like AI-powered automation and actionable analytics.

fabric order management platform can empower you with modern tools designed to streamline order tracking and order fulfillment. Whether you need to manage multiple sales orders, optimize inventory levels, or provide real-time updates to your customers, fabric offers a user-friendly interface tailored for growing businesses.

An all-in-one AI-powered order management system is the fabric of any omnichannel retail business. Therefore, by partnering with us, you’ll gain access to flexible order tracking software that adapts to your unique retail niche. This software comes with advanced automation capabilities to reduce human errors and improve efficiency. It also provides real-time visibility across all stages of the order lifecycle, ensuring a seamless customer experience.

Take the next step in revolutionizing your order management process by exploring our comprehensive solutions. Request a demo today and see how fabric’s innovative tools can empower your business to deliver exceptional results.

---