Ideas, research and product news from the team building for agentic commerce.
Early enrichment results show that AI's influence surfaces first in conversion, not revenue.
The winning strategy for influencing AI product discovery is to treat merchandising as signal design with rich and trustworthy content that gives AI the confidence to recommend your products.
As influence shifts from merchant sites to AI, the merchandiser's first job is ensuring AI shopping agents can access their catalog through rich, structured product data.
An agentic commerce platform helps retailers optimize product data for AI-driven discovery, boosting visibility, accuracy, and conversions across channels.
What is AI slop in retail? Discover how brands can avoid costly product data errors and build trust in AI with guardrails and confidence scores.
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Laurence Nixon
Editorial Team
Discover how agentic commerce is reshaping retail as AI agents drive smarter shopping, fulfillment, and customer experiences.
Learn how leveraging AI in e-commerce can drive growth through advanced automation, real-time insights, and measurable ROI across every retail channel.
Watch fabric CEO Mike Micucci and Orium CEO Jason Cottrell discuss how agentic AI is transforming retail and the future of shopping.
Brittany Chambers
The best way to prepare is to strengthen product data, start with low-risk automated workflows, and establish governance before expanding the agent's scope.
Merchandising and analytics for AI shopping.
