Ashley Hartwell and Mustafa Masud, Directors of Product Management at fabric, on how to unlock AI for your retail business with order orchestration
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Unlocking AI for Your Retail Business With Order Orchestration

AI isn’t just another trend; it’s a transformative technology with near-universal appeal due to its extensive impact. In fact, 92% of businesses plan to invest in AI-powered software this year and the number of AI products released in 2023 doubled that of prior years, according to Gartner. Retailers are no different in their eagerness for

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Mike Micucci CEO @ fabric. Former COO @ Automation Anywhere and CEO @ Salesforce Commerce Cloud.
Jay Topper Chief Customer Officer @ fabric
Umer Sadiq CTO @ fabric. Previously software development @ Amazon and Williams Sonoma.
Mustafa Masud Director of Product Management @ fabric. Previously Digital Product Manager @ Bed, Bath, & Beyond.
Ashley Hartwell Director of Product Management @ fabric. Former Senior Product Manager @ Amazon and Baylor Scott & White Health.
Chirag Patel Senior Vice President @ fabric. Previously, Head of Technology @ State of RI and Head of Retail Unit @ TCS.

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