Fabric

An architecture to support AI shopping

A trusted, open, and continuously improving system that enables merchandising teams to meet customers on any channel.

Open, evolving architecture to optimize the merchandising lifecycle.

Fabric evolves with the channels, the protocols, and your customers — so your team doesn't have to chase them.

Always-ready

We stay ahead of changing protocols so you don't have to. Fabric comes out of the box tuned for UCP, ACP, and more.

Always-improving

Live intent feedback delivers sharper recommendations over time, keeping your data matched to evolving customer requests, market trends, and competitive moves.

All-access

API-first delivery keeps every commerce system consistent and speeds optimization across AI engines, social shopping, flagship commerce pages, and beyond.

Your systems of recordCommerce · CRM · ERP · PIM · PLM · OMS
SAPAdobeMicrosoftNetSuiteShopifycommercetoolsOracleSalesforceAkeneoSalsifyinriverPimberlyManhattanSyndigoAcquiaIBM
Plus, all of your other data sources
FabricReads, structures, enriches, publishes
AI engines and channels
ChatGPTGeminiClaudePerplexityAmazonWalmartMetaInstagramTikTok
And more channels we connect to

Your catalog, brand, and customer data are handled with enterprise-grade security and control.

Accurate and transparent

>90% accuracy score to quickly define attributes. Corrections are codified to the system, ensuring feedback is one-and-done.

You stay in control

Rich guidance enables merchandising teams to easily spot and manage exceptions. Granular permissions and human-in-the-loop approval on every change that ships.

Secure by design

Your data is used only as you instruct, never shared across customers, sensitive fields masked by default with encryption in transit and at rest.

Open, not locked-in

Open architecture and API-first access mean your data is always yours, portable across every channel.

The Fabric advantage

Partnering with the world's forward-looking commerce brands, transforming AI shopping.

Proven at scale

Supporting companies with tens of thousands of SKUs.

Built for AI, but designed for merchandising

Accelerate time to market for all of your merchandising and ensure that all products are onboarding quickly — for AI and beyond.

Fast to launch, always evolving

Deploy in weeks, and enable your entire merchandising business to cycle through optimization for every product drop, seasonal change, or business need.

+10%Traffic
+20%Revenue

See how your brand shows up
on AI channels.

Get a demo
Fabric

Merchandising and analytics for AI shopping.

© 2026 Fabric, Inc. All rights reserved. San Francisco and Toronto.