Fabric

Meet Merchandising Studio

Monitor and optimize your company’s performance on AI channels to drive growth.

All products2,431New view
ProductCategory
Sunwashed Essential TeeSW-TEE-SKY-M
T-Shirts
Crewneck Sweater White ShellCR-SWT-SHL-L
Sweaters
Terry Patch Pocket Ankle PantTP-PNT-BLK-32
Pants
Slim Fit Dark Wash JeanSF-JEAN-IND-31
Jeans
Organic Cotton Oxford ShirtOX-SHRT-WHT-M
Shirts
Relaxed Tapered ChinoRT-CHN-KHK-32
Pants
Selvedge Straight JeanSL-JEAN-RAW-32
Jeans
Brushed Flannel OvershirtBF-SHRT-RED-L
Shirts
Everyday Merino BeanieEM-BEAN-GRY-OS
Accessories
Monitored search promptsWhat shoppers ask, across every AI engine
Add prompt
PromptClaudeChatGPTGemini
Jeans similar to Everlane or UniqloJeans
Slim fit dark wash jeansJeans
Jeans for work casual outfitsJeans
PDP performanceAI-driven share of traffic
Live
PDPAI-driven shareSince published
Sunwashed Essential Tee Sky/products/sunwashed-essential-t…
79%
+81%
Crewneck Sweater White Shell/products/crewneck-sweater-whit…
83%
+47%
Terry Patch Pocket Ankle Pant/products/terry-patch-pocket-ank…
73%
+44%

Monitor your visibility on AI. When a shopper asks an AI engine for advice in your category, the response often includes a product recommendation. Fabric shows you whether your products are suggested and how frequently they show up compared to competitors.

AI Visibility
87AI Visibility
ChatGPTChatGPT
91
PerplexityPerplexity
88
GeminiGemini
82
ClaudeClaude
79
What we found

Your rain shells appear in the top three across every engine, yet thin sizing and care details cost roughly 14% of eligible answers — the fastest win to climb even higher this quarter.

Where you're citedTracking 24/7
Trustpilot
Trustpilot4.6 ★ · 1,284 verified reviews
cited
r/femalefashionadvice
r/femalefashionadviceRecommended across 9 threads
cited
NYT Wirecutter
NYT WirecutterTop pick · Packable rain shells
cited
Good Housekeeping
Good HousekeepingTested & Approved seal
cited
+124 more sources tracked

Spot trends. Fabric surfaces what shoppers are asking about each product and category in your catalog, and which questions signal the strongest buying intent.

Search shopper prompts
Best gift for a gardener?
ChatGPTPerplexityGeminiClaude
High
Durable rain jacket under $200
ChatGPTPerplexityGemini
High
Jeans similar to Everlane fits
ChatGPTPerplexity
Medium
Machine-washable area rugs
ChatGPTPerplexityGemini
Medium
Gifts for a coffee lover
ChatGPTPerplexity
Low

Be competitive. See how frequently competitors and their products are cited in relevant conversations.

1Serena & LilySerena & Lily88%
2Lulu and GeorgiaLulu and Georgia74%
3IKEAIKEA66%
4RuggableRuggable51%
5West ElmWest Elm44%
6AnthropologieAnthropologie37%

See what’s working. Evaluate your product data by what’s important in every product attribute to description, FAQ to image alt text. Identify major and minor gaps, and move quickly to find solutions.

Attributes
94%Good
Title
88%Good
FAQs
76%Good
Description
64%Needs work
Image alt text
52%Needs work
LLM-Optimized meta tags
38%Poor

Optimize your commerce data in minutes. Enrich product descriptions, flesh out attributes, create brand content, and draft thorough FAQs to create the context that AI engines need. All aligned to your brand guidelines.

https://flamehouse.com/products/gz-dome-ob
Home/Products
alt text

Gozney Dome — OB

$1,799.00
SKU GZ-DOME-OB·GTIN

Pizza oven, olive. Dual fuel. See manual for full details.

Product details2 of 8 fields
Material
Fuel typeGas
Max temperature
Cook capacity
Dimensions
Weight58 kg
Warranty
Best for
Best for
Your product page before Fabric
https://flamehouse.com/products/gz-dome-ob
Home/Outdoor Cooking/Pizza Ovens/Gozney Dome
Gozney Dome dual-fuel pizza oven in olive, front view, door openalt text

Gozney Dome Outdoor Pizza Oven — Dual Fuel Wood & Gas, 950°F, Olive Green

$1,799.00In stock
SKU GZ-DOME-OB·GTIN5060714120021

A dual-fuel stone-baked oven that reaches 950°F in 20 minutes — 60-second Neapolitan pizza, plus roasting, baking, and smoking for 4 to 6 people. Switch from wood to gas mid-cook without tools.

Product details8 of 8 fields
MaterialStainless steel · cordierite stone
Fuel typeWood & gas (dual fuel)
Max temperature950°F / 500°C
Cook capacity14 in pizza · 4–6 people
Dimensions28.5 × 22.7 × 30.7 in
Weight128 lb / 58 kg
Warranty5 years, registered
Best forNeapolitan pizza, roasting, smoking
Best forBackyard entertainingNeapolitan pizza at homeBeginner-friendlyYear-round outdoor cooking
Can I cook with it through the winter?Yes. The insulated dome holds 750°F+ in freezing temperatures; store it under the cover between cooks.
Your product page after Fabric

Set your brand rules. Upload your brand and tone-of-voice guidelines once, and every ongoing enrichment is written to follow them.

Tone of voice
ConfidentWarmPreciseSustainable
Brand guidelines
Brand Guidelines.pdf2.4 MB
Tone of Voice.docx312 KB
Sustainability Charter.pdf1.8 MB

Work in groups. Select products by category or by what needs work, then enrich and update them in bulk.

All productsOuterwearNeeds work
ProductStatus
Gozney Dome Pizza Oven
Gozney Dome Pizza OvenGZ-DOME-OB
Ready to publish
Big Green Egg 2XL Bundle
Big Green Egg 2XL BundleBGE-2XL-KIT
Enriching
Bamboo Drawer Dividers
Bamboo Drawer DividersSA-BMB-6PK
Published
Pro Plan Adult Chicken
Pro Plan Adult ChickenPPP-CHK-30
In review
3 selectedActions

Pull from every source. Spec sheets, supplier data, manufacturer sites, and customer reviews all feed the same product record.

Sources checked12
Product spec sheetDescription
Supplier dataWeb
Customer reviews1,284
Manufacturer siteWeb

Activate quickly. Review and publish all your changes with just one click.

All productsOuterwearNeeds work
ProductCategoryStatus
Gozney Dome Pizza Oven
Gozney Dome Pizza OvenGZ-DOME-OB
Outdoor Cooking
Ready to publish
Big Green Egg 2XL Bundle
Big Green Egg 2XL BundleBGE-2XL-KIT
Grills & Smokers
Enriching
Bamboo Drawer Dividers
Bamboo Drawer DividersSA-BMB-6PK
Home Organization
Published
Pro Plan Adult Chicken
Pro Plan Adult ChickenPPP-CHK-30
Dog Food
In review
Floral Tiered Maxi Dress
Floral Tiered Maxi DressWD-FLRL-M
Dresses
Not enriched
142 selectedPublish
Publishing 142 productsLive
ChatGPTChatGPTLive
PerplexityPerplexityLive
GeminiGeminiLive
ClaudeClaudeLive
WebsiteLive
ACPACP product feedLive
UCPUCP product feedLive

Connect your data. Bring in your catalog from Shopify, Salesforce, file, or any system with an API, and keep it in sync.

Shopify
ShopifyConnected
Storeacmegear.com
Catalog12,480 SKUs
Last sync2m ago
Salesforce
SalesforceConnect
File uploadCSV, XML, JSONConnect
Supplier sourcesAdd source
SFTPAcme GearNightly · 12,480 SKUs
APINordhaus SupplyHourly · 3,240 SKUs
FILEVerrano WholesaleCSV · 860 SKUs

Publish from one catalog. Maintain a single set of product data and send it to every AI engine, marketplace, and channel you sell on.

ChatGPTPerplexityGeminiClaudeAmazonWalmartShopifySalesforceUCPChatGPTPerplexityGeminiClaudeAmazonWalmartShopifySalesforceUCP
UCPSalesforceShopifyWalmartAmazonClaudeGeminiPerplexityChatGPTUCPSalesforceShopifyWalmartAmazonClaudeGeminiPerplexityChatGPT
Live everywhere

Measure continuously. Connect your Google Analytics data and track your evolution over time.

Sessions
Add to Cart
Purchase Revenue
Google Analytics · last 14 weeks
Enriched PDPs share of sessions28.6%
PDP sessions per week with the enriched PDPs share of those sessions015K10%30K20%45K30%Apr 30May 14May 28Jun 11Jun 25Jul 9Jul 23
All PDPs sessionsEnriched PDPs sessionsEnriched share of sessionsEnrichment published

See what works. Set experiments and test out the strategy that works best for you.

Experiment · Rain Shell+18% lift
Control62
Variant BWinner80

The enriched products had richer specs and care details — lifting answer inclusion by 18% over the control.

Learn and improve. Keep tracking and improving your product data with all the signals and intent Fabric collects.

Recommended actions6 new insights
Add care instructionsHigh
Fill 3 missing sizesHigh
Clarify materialsMed
Tag seasonal categoriesMed
Add lifestyle imageryLow
Answer 5 common questionsLow

Onboard your products effortlessly. Connect your supplier sites, B2B portals, spec sheets, and files. Fabric reads them, validates what it finds, and builds enriched products ready to activate.

Supplier sites, B2B portals and files flow into Fabric, which turns them into new products
Supplier sites24 domains · nightly
B2B portalsSigned-in price & stock
Spec sheets & filesPDF, CSV, XML, XLSX
Fabric
ReadPages, PDFs, feeds
ValidateDedupe, match, units
BuildSKUs, variants, attributes
EnrichCopy, FAQs, images
New products128 this week
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Alpine Shell 3LAcme Gear · 45 attributesNew
Camp Stove DuoBramwell · 40 attributesNew
Ready for activation
Need dropship and supplier sourcing?See Dropship

See how your brand shows up
on AI channels.

Get a demo
Fabric

Merchandising and analytics for AI shopping.

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