Building the future of digital commerce

fabric was established by commerce veterans to help brands migrate from legacy commerce systems. Our headless platform offers a modular suite of intuitive business applications for retail buyers, planners, and marketers.

Established in 2020

Our Mission

fabric was born from a desire to democratize commerce by giving every business access to world-class technologies that are traditionally held only by the largest organizations. We’re passionate about anticipating the simple yet powerful solutions that modern commerce requires, while encouraging and enabling creativity and innovation in customer experience. We believe brand is everything. It’s all about trust and integrity. Delivering what we promise. Exceeding expectations. We support this belief not just through the tools we create, but how we work with others.

A note from our CEO

We’re obsessed with building the best modern commerce tools possible. At the same time, this is about so much more than just software. We’re tirelessly working to become the go-to partner for businesses who are similarly driven to excel in all aspects of their organizations. The best brands are always evolving. We’re dedicated to become one of them, and we invite you on the journey —Faisal Masud

Core Values

Seek to understand before being understood.

We understand that communication starts by listening to understand, and requires an appreciation of other perspectives, regardless of urgency or authority, in order to identify and deliver the best solutions.

Say it like it is.

We are honest and authentic, knowing transparency and unwavering candor are critical to our success.

Insist on the highest standards.

We hold ourselves accountable for everything we do to ensure we deliver exceptional results and anything but a generic experience.

Earn trust.

We strive to be honest and authentic with a One fabric mindset in order to build a better team and company.

Consistently raise the bar.

We are relentless about raising the talent bar with every hire we make. We create an inclusive environment where our talent can thrive and grow.

Relentlessly pursue customer happiness.

Our customers are our #1 priority. We partner with customers to understand their needs and provide solutions they love.

Be self-aware and take ownership.

We are conscious not to take ourselves too seriously. We commit to continuously improving our performance and pushing through comfort barriers, while demonstrating resilience. We do not say it’s not our role or problem to solve.

Bias for execution.

We prioritize relentlessly. We have a bias for action realizing the world changes quickly.

Show gratitude not attitude.

Embrace the journey. We recognize the opportunity to make a difference, leaving things in a better state. We reward those who bring forward and deliver solutions which contribute to better ways of working.

Our Team is your team

We have a combined 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell and Groupon. We’re passionate about anticipating the simple yet powerful solutions that modern commerce requires, and encouraging and enabling creativity and innovation in customer experience.

Faisal Masud, CEO

Faisal Masud, CEO

Karen Brewer, EVP & CMO

Ryan Bartley, CPO and Co-founder

Nevin Shetty, CFO

Umer Sadiq, CTO

Krupa Shah, General Counsel and Head of Partnerships

Mike Hann, EVP, Revenue

Val Rupp, EVP & Chief People Officer


fabric is backed by industry leading VCs who understand the value of a headless market.

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We’re building a team that’s equally passionate about technology, growth, and serving customers. Help us build the most important commerce platform in the world.

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Let fabric run your product so you can run your business.

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