Latest News

fabric Recognized as a Strong Performer in 2023 Gartner Peer Insights™ ‘Voice of the Customer’ Report for Digital Commerce

Media Coverage

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fabric CEO used lessons from Amazon and Google to build a $1.5 billion start-up

Faisal Masud worked his way up the ranks at Amazon, Google, eBay and Staples. Now, he’s applying lessons from those companies to fabric, a start-up valued at $1.5 billion.

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Headless Commerce Company fabric Launches B2B Commerce Platform

Headless commerce platform fabric announced it has launched a business-to-business (B2B) platform for distributors

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E-commerce firm fabric hits valuation of $1.5 bln after SoftBank-led funding

E-commerce tech platform fabric has reached a valuation of about $1.5 billion after a new funding round led by Japan’s SoftBank

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Headless commerce company fabric sews up unicorn milestone following new round

fabric, a five-year-old company providing composable API-driven technology for digital commerce, secured $140 million in Series C funding on a $1.5 billion valuation.

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Startups to watch: 13 venture capitalists offer their picks for the next Pacific Northwest unicorns

We’re quite bullish on several companies in the region addressing this theme, and fabric’s true “headless commerce” offering speaks to it beautifully.

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Shopify Has New Competition In Fight For Share Of The Market

The first company is fabric. fabric’s CEO is Faisal Masud whose CV is very impressive. He was previously the director of Amazon Basic and Amazon Warehouse and served as chief digital officer and chief technology officer at Staples.

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E-Commerce-Tech Startup fabric Raises $100 Million in New Round

fabric CEO Faisal Masud looks at the next phase of e-commerce and discusses the company raising $100 million of funding to raise its value to $850 million on “Quicktake Stock.”

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Seven E-Commerce Startups to Watch

As online shopping booms, venture investment in the e-commerce sector has taken off. That has put a spotlight on the small software companies that power online shopping.

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Headless e-commerce platform fabric raises $43M

The round was led by Norwest Venture Partners, with Norwest’s Scott Beechuk joining fabric’s board of directors. Redpoint Ventures and Sierra Ventures also participated.

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Next Top Brand: fabric Closes $9.5M Seed For E-commerce Platform

fabric is building a headless commerce platform and is now armed with $9.5 million in seed funding to continue helping direct-to-consumer and B2B brands utilize an e-commerce platform designed for their needs.

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Industry Analysts

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Now Tech: B2B Commerce Solutions, Q1 2022

fabric named in Forrester’s Overview Of 34 B2B Commerce Solutions Providers. Digital business professionals use this report to understand the value they can expect from a B2B commerce solutions provider.

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IDC Market Glance: Digital Commerce Software 2021

This IDC Market Glance provides a glance at the current makeup of the digital commerce software market landscape, illustrates the participating vendors, and depicts the segments and structure of the market.

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Press Releases

fabric Teams Up with AWS to Reinvent the Next Generation of E-Commerce Technology

fabric, whose mission is to accelerate the Gross Merchandise Value (GMV) of the Internet by ending the pain of re-platforming, today announced that it has teamed up with Amazon Web Services, Inc.

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Savvy and Innovative Retailers Gear-up for the Holidays with Dropship Programs Powered by fabric Marketplace™️

Retailers use fabric Marketplace technology to deliver expanded selection with risk-free inventory shipped directly to customers.

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fabric Names Product Visionary Yon Nuta as Chief Product Officer

fabric, a headless commerce platform designed by e-commerce experts and purpose-built for growth, announced Yon Nuta as Chief Product Officer.

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Chico’s FAS, Inc. Announces Innovation-Driven Partnership To Enhance & Modernize The Consumer Road Map

Chico’s FAS, Inc.  is taking the next big-step in its digital-first transformation journey by selecting fabric as its Commerce Technology Platform and Bounteous as its Co-innovation Partner for implementation.

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fabric Appoints Fashion Leader Sandra Campos to Board as First Independent Director

fabric, a headless commerce platform designed by experts and  purpose-built for growth, announced the appointment of Sandra Campos to its Board of Directors.  

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Headless commerce pioneer fabric partners with Master Data Management company Stibo Systems

fabric and Stibo Systems announced the two companies are partnering to enable any company engaged in digital commerce to provide their customers a modern and exceptional experience.

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fabric Recognized in 2022 Gartner Peer Insights™ ‘Voice of the Customer’ Report for Digital Commerce

fabric announced that it has been named a Strong Performer in the 2022 Gartner Peer Insights™ ‘Voice of the Customer’: Digital Commerce report.

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fabric Names Former Afterpay Executive Ben Pressley as Chief Revenue Officer

fabric announces the hiring of Ben Pressley as Chief Revenue Officer. Pressley joins fabric from Afterpay

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fabric Named to the 2022 CB Insights Retail Tech 100 – List of Most Innovative Retail Startups

CB Insights named fabric to its Retail Tech 100 ranking which showcases the 100 most promising B2B retail tech companies

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fabric Announces $140 Million Series C Funding led by SoftBank

fabric, a leader in headless commerce, announces the closing of a Series C funding round of $140M led by Softbank

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fabric Names Former Amazon Leader Stacy Saal as First Chief Operating Officer

The hire marks another senior executive with extensive digital commerce experience and the latest Amazon leader who has joined fabric’s executive ranks

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fabric Hires Amazon Veteran Craig Berman to Oversee Corporate Marketing

Former VP of Global Communications for Amazon to lead Public Relations, Content and Social Media as fabric gains momentum as a leader in Headless

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fabric Launches Comprehensive Commerce Platform for Business Buyers

fabric’s suite of API-driven ecommerce products modernizes B2B commerce to meet today’s buyer expectations and drive sales

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fabric Adds Digital Commerce Leader Prakash Muppirala to Executive Team

Former Restoration Hardware CTO to set vision and strategy and spearhead execution and team development as fabric continues to lead in headless

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fabric Marketplace™ Accelerates Growth for Retailers & Brands via Unlimited Product Expansion

fabric Marketplace launches with thousands of vendors and millions of products or SKUs available to ship directly to customers, broadening inventory sources without inventory or warehousing costs

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fabric Appoints Amazon Engineering Veteran Chandra Shekar Neti as Head of and Vice President of APAC Engineering

Amazon technology leader joins the headless commerce leader to run APAC engineering and accelerate business growth across global markets

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fabric Announces Appointment of Its First Chief People Officer

Senior leader for multiple Fortune 100 companies brings people and transformation proficiency to next stage of the fabric corporate journey

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fabric Joins the MACH Alliance to Accelerate the Adoption of Headless Technologies

Following $100M Series B, fabric continues on path to modernizing e-commerce for scaling businesses

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fabric Appoints Karen Brewer as Executive Vice President & Chief Marketing Officer

Enterprise software veteran of Autodesk and Adobe joins the headless commerce leader to accelerate global marketing and go-to-market efforts

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fabric vs Shopify Plus

Many direct-to-consumer (D2C), B2B, SMEs and large enterprises are rapidly moving to drive business growth online. Those businesses who want a future-proof solution are already heading toward a headless e-commerce solution. During their search, they frequently come across two contenders — Fabric and Shopify Plus.

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fabric Leads Headless Commerce Movement with 800% YoY Growth and $100M in New Series B Funding

Closing just 161 days after Series A, fabric will use the new funding to level the commerce playing field by enabling thousands more brands to compete and grow in the Amazon era

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