fabric Launches Product Agent to Power the Next Era of eCommerce

SAN FRANCISCO — November 2025 — fabric, the commerce platform preparing brands for the agentic commerce era, today announced the launch of Product Agent, an AI-powered tool that helps brands and retailers optimize how their products are discovered across emerging AI search channels.

Product Agent enables businesses to understand shopper intent, enrich product data for AI visibility, and activate optimized content across every commerce channel—helping them get agentic commerce ready.

“The AI Search channel represents a monumental shift in how consumers find and buy products,” said Mike Micucci, CEO at fabric. “We know from past technology shifts that the first movers always have an advantage riding the next wave. It’s critical for brands and retailers to invest in their product data in order to win in this agentic commerce era.”

A new way to commerce

The rise of AI Search and the Agentic Commerce Protocol (ACP) marks a major shift in how products are found and purchased online. With native checkout experiences emerging inside AI platforms, product visibility and context are becoming the new competitive advantage.

fabric’s Product Agent, powered by its commerce-specific agentic platform fabric NEON, is designed to help commerce teams adapt to this new reality. It continuously monitors, optimizes, and activates product data to ensure rich context that AI systems require for discovery and conversion.

How Product Agent works

1. Monitor discovery and intent

Product Agent tracks how products are being discovered across AI search engines, benchmarking visibility and mapping customer intent signals to product data.

2. Optimize product data for AI

Using a commerce-specific AI model built on fabric’s experience handling millions of SKUs across thousands of categories, Product Agent validates, normalizes, and enriches catalog data. It builds the next generation of PDPs designed for AI discovery and Answer Engine Optimization (AEO).

3. Activate to every channel

Once enriched, Product Agent seamlessly updates data across commerce platforms, including Shopify and Salesforce, and connects via APIs and file exports to all downstream channels. The process is continuous and always-on, ensuring data remains optimized as shopper behavior evolves.

Why it matters

AI Search represents a fundamental change in consumer behavior. The adoption of agentic systems, capable of understanding context, availability, and brand promise, will redefine how products are found, evaluated, and purchased.

Brands that modernize their product data management now will gain early-mover advantage in the agentic commerce era.

Getting ready for agentic commerce

To help brands understand their readiness, fabric has introduced an AI Search Visibility Assessment, offering a benchmark against category leaders and recommendations for improvement.

Product Agent is the first in a series of agents built on fabric NEON, the company’s commerce-specific intelligence platform that connects human intent and machine capability through adaptive, agentic workflows.

About fabric

fabric is the commerce platform for the agentic commerce era. Its mission is to revolutionize commerce for everyone by creating intelligent, adaptive systems that connect human intent with machine capability. Powered by fabric NEON, fabric enables brands and retailers to optimize, personalize, and scale their operations for a new generation of AI-driven commerce.

Learn more at fabric.inc.