We are the first scalable commerce software company built on retail experience

Honest Co.

We build software to help businesses and people connect through commerce

When contemplating the vision for fabric, our co-founder arrived at this: Commerce is about trade, and trade is social dealings between people. It’s also a common framework across all our differences as humans. People often connect through nationality, race, religion, and other constructs, but one of the best ways to connect is through commerce. To facilitate this, something is needed to revolutionize outdated e-commerce technology and platforms. We call this fabric.

Similar to how cloud infrastructure supported the future of the internet decades ago, fabric is commerce infrastructure to support the future of trade. This e-commerce technology is delivered through our headless commerce platform, applications, and APIs to support merchandisers, operators, and developers within high-growth brands and retailers. With headless commerce as a service, these companies can connect with customers in ways that were only talked about before.

fabric Ethos

We work & build as if we are customers

As many of us have been former customers, we leverage our collective experience to build, market, sell and deliver our products as if we, ourselves, are the customer. We optimize our thinking and execution to benefit our customers and we work as if our customers are sitting at the table with us. We are only happy if every customer is happy.

We are self-aware

While we have an extremely experienced team, we do not take ourselves too seriously. We are humble and fully recognize our strengths and weaknesses and appreciate that learning happens every day, even in the most unpredictable times and places. We debate as if we know the answer, but we listen as if we don’t.

We take ownership

Collectively, we operate day to day as if the future of the company rests on our shoulders. We pitch-in when colleagues need help, and do not turn our backs on efforts that are outside our purview– “Not my/our job” is not in our vocabulary. We have perspective that we work for a startup and that our journey will be adventurous. We take a positive approach to the work that needs to be accomplished.

Individually, we embrace the role we were hired to do and take full accountability for both successes and failures.

We seek to understand

Success starts by actively listening to understand and requires an appreciation of other perspectives, regardless of urgency or authority. We respect and acknowledge each other’s point of view in order to identify and deliver the best solutions as a team.

We honor our commitments

We understand that trust is earned and easily broken. We need to honor the commitments we make when it comes to our team members and to our customers.

We hire & develop top talent

We will hire the best talent across the globe and are committed to developing our team members so that they operate at a world-class level. We will perform better for our customers when we create an inclusive environment which supports both opportunity to grow and allows individuals to challenge themselves and others around them to achieve fabric’s mission.

We move the needle

We own our own respective businesses and take pride in making it successful. We prioritize relentlessly to not just move the needle, but move it forward. We take immediate, thoughtful and measured action, and are quick to adapt to the changing world.

We boldly embrace challenging goals

We understand that in order to deliver a world class product we can’t settle for “good enough”. We insist on the best from ourselves and from our team. We set goals outside of our comfort zone that drive us to innovate in order to reach them.

We respectfully disagree & graciously commit

We will relentlessly pursue the right approach to building and executing on behalf of our customers. When we disagree, we will do so respectfully and collegially, recognizing we are all on the same team. When a decision is made, we will graciously accept and commit to the path forward as if it were our own idea.

Built by commerce veterans

We have 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell, Groupon, and Restoration Hardware.

Mike Micucci, CEO
Mike Micucci CEO
This is a photo of Wesley Pua
Wesley Pua CFO
This is a photo of Chief Technology Officer Umer Sadiq
Umer Sadiq Chief Technology Officer
This is a photo of Chief Product Officer Yon Nuta
Yon Nuta Chief Product Officer
Christelle Flahaux
Christelle Flahaux Chief Marketing Officer

Board of Directors

This is a photo of Board member Alex Bard
Alex Bard Managing Director, Redpoint
This is a photo of Board member Scott Beechuk
Scott Beechuk Partner, Norwest Venture Partners
This is a photo of Board member Sandra Campos
Sandra Campos Independent Board Member
This is a photo of Board member Tim Guleri
Tim Guleri Managing Partner, Sierra Ventures
This is a photo of Board member Robert Kaplan
Robert Kaplan Investment Director, SoftBank Investment Advisers
This is a photo of Board member Ron Shah
Ron Shah Partner, Stripes


fabric is backed by industry leading investors.

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