We are the first scalable commerce software company built on retail experience

We build software to help businesses and people connect through commerce

When contemplating the vision for fabric, our co-founder arrived at this: Commerce is about trade, and trade is social dealings between people. It’s also a common framework across all our differences as humans. People often connect through nationality, race, religion, and other constructs, but one of the best ways to connect is through commerce. To facilitate this, something is needed to revolutionize outdated e-commerce technology and platforms. We call this fabric.

Similar to how cloud infrastructure supported the future of the internet decades ago, fabric is commerce infrastructure to support the future of trade. This e-commerce technology is delivered through our headless commerce platform, applications, and APIs to support merchandisers, operators, and developers within high-growth brands and retailers. With headless commerce as a service, these companies can connect with customers in ways that were only talked about before.

fabric Values


Nothing is more important than the trust of our customers, team, and community


Our people are the center of fabric’s success and culture


We build a thriving business built on customer success


Continuously deliver products, services, and models that deliver transformational results

Built by commerce veterans

We have 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell, Groupon, and Restoration Hardware.

Mike Micucci Mike Micucci Chief Executive Officer
Wesley Pua Wesley Pua Chief Financial Officer
Umer Sadiq Umer Sadiq Chief Technology Officer
Christelle Flahaux Christelle Flahaux Chief Marketing Officer
Jay Topper - Chief Customer Officer Jay Topper Chief Customer Officer
Chirag Patel Chirag Patel Senior Vice President, Customer
Alex Shimamoto - VP, People Alex Shimamoto Vice President, People
Tony Pizza - Vice President Product Management Tony Pizza Vice President, Product Management

Board of Directors

Alex Bard Alex Bard Managing Director, Redpoint
Scott Beechuck Scott Beechuck Partner, Norwest Venture Partners
Sandra Campos Sandra Campos Chief Executive Officer
Tim Guleri Tim Guleri Managing Partner, Sierra Ventures
Robert Kaplan Robert Kaplan Investment Director, Softbank Investment Advisers
Ron Shah Ron Shah Partner, Stripes


fabric is backed by industry leading investors.

This is the Redpoint logo
This is the Norwest logo
SoftBank Logo
This is the Greycroft logo
This is the B Capital Group logo
This is the Stripes logo
This is the Forerunner logo
This is the Glynn Capital logo
This is the Sierra Ventures logo
This is the Expa logo