Unlock Product Discovery in the Age of Agentic Commerce

For more than a decade, Shopify has been the backbone of modern e-commerce. Millions of merchants rely on it because it delivers what every retailer needs most: a seamless cart and checkout experience. With just a few clicks, any merchant can establish a professional online presence and begin selling. That simplicity lowered the barrier to entry for digital commerce, democratizing the ability to sell online.

With the launch of Shopify for Agents, the platform is continuing to extend its reach beyond websites and storefronts. This initiative makes it easier for partners and developers building shopping agents to gain federated access to millions of product catalogs. Instead of customers navigating to a store, discovery can now happen anywhere—through conversational interfaces, embedded AI assistants, or personalized agent-driven shopping experiences.

The merchant’s dilemma

For merchants, the question is no longer “Will agentic shopping meaningfully impact my business?” Undoubtedly, they are already seeing a small but growing portion of their traffic diverted to agentic platforms – some have experienced as much as a 1,200% surge in traffic originating from generative AI tools in just six months, according to Adobe data referenced via PwC.

Now is the time for action to be ready to capitalize on this shift. The first question merchants should be asking themselves is:

“Is my product data optimized for agentic search and discovery?”

Agents don’t browse websites like humans do—they rely on structured, comprehensive, and well-optimized product information to determine relevance, make recommendations, and surface options to buyers. Without enriched data, even great products risk getting buried.

How fabric drives discoverability

At fabric, we’ve long recognized the power of Shopify, both as a platform for traditional e-commerce and now as a foundation for agentic commerce. That’s why we’ve invested in building bridges between Shopify and the next wave of shopping experiences.

We recently launched our fabric Shopify App, enabling merchants to instantly integrate their Shopify catalog with the fabric platform.
And now we’re introducing the fabric Product Agent, a solution designed to transform raw product data into agentic discovery-ready data to fuel sales.

The fabric Product Agent begins with your Shopify catalog and ensures your products are primed for agentic commerce by:

Benchmarking product data against category leaders to highlight gaps.
Optimizing product details for both breadth and depth to improve discoverability.
Activating enriched product data across all selling channels.

The result: your products are easier to find, more compelling to engage with, and faster to sell.

The road ahead

Shopify opened the door for millions of merchants to sell online. At fabric, we’re working to help merchants make that shift to an entirely new era of commerce where AI-driven discovery becomes the norm. Merchants who optimize their product data today will be the ones who thrive tomorrow.

We’d love to show you how. Come see us next week: