What is merchandising?

Merchandising is any practice which contributes to the sale of products to a consumer. It involves acquiring goods and services and making them available at the places, times, prices, and quantities that enable a retailer to reach its goals.

Today, companies are shifting to an omnichannel merchandising strategy with an emphasis on e-commerce. The goal of a merchandiser is to stimulate interest and entice customers to make purchases by improving product assortment and the display of those products, but advancements in e-commerce tech are allowing organizations to automate many manual processes. Market research, development of new products, coordination of manufacturing and marketing, and effective advertising and selling are all functions required for the planning and promotion of online sales.

Our team of industry veterans provide retailers, merchandisers, and e-commerce managers with insights, tips, and fresh perspectives on a variety of merchandising topics. If you’re interested in learning more about how these strategies can grow product assortment, boost sales, increase inventory turnover, and improve customer satisfaction and loyalty, check out our articles below.