LinkedIn Live Recap: Introducing fabric OMS, with Kim Zatlyn and Mike Micucci


Welcome to our recap of fabric’s special Valentine’s Day LinkedIn Live event. In this webinar, Mike Micucci, CEO at fabric, joined Kimberley Zatlyn, VP of Product Marketing at fabric, to introduce fabric OMS, a powerful order management system (OMS) that enables retailers to streamline real-time inventory and order fulfillment.

The discussion centered on order management, which is the heartbeat of any e-commerce business. With fabric OMS, not only do today’s modern retailers have a unique opportunity to leverage the latest technology to deliver superior total cost of ownership (TCO), they also have the flexibility they need to drive great business outcomes.

Below are the 5 key takeaways from this insightful discussion.

5 key takeaways

1. The need for modernization

To kick off the discussion, Kim and Mike dove into why he joined fabric and what opportunities he saw in the market.

Today, commerce has evolved beyond simple online selling. Mike pointed out that while there are a lot of great e-commerce platforms in the market, many are over 30 years old. These outdated legacy technologies put modern retailers at a significant disadvantage if they want to sell across various channels, such as physical stores, digital, social, mobile, etc…

That’s where Mike sees a great opportunity. Inspired by what Amazon has done with AWS, fabric’s goal is to bring modern commerce tech to everyone. fabric is a commerce platform with native OMS that provides all the core commerce capabilities you need to build enterprise-ready experiences from merchandising to fulfillment on any channel. It offers flexibility, lowers costs, and delivers great results for customers and brands, as evidenced by the recent 2023 holiday season where fabric’s customers found great success.

2. Highlights from NRF 2024

Kim and Mike then provided highlights from NRF 2024, which took place from January 14-16 in NYC. In addition to fabric hosting an incredible Big Ideas Session, one of the other major highlights of the show was fabric’s BOPIP experience, also known as buy online, pick up in party.

Powered by the fabric commerce platform with an industry-first native OMS, fabric used BOPIP as a clever way to hand out swag to party attendees. After using a unique coupon code and placing an order through the storefront demo, guests were sent a confirmation email which they used to pick up their order at fabric’s party, held at The Arlo Midtown.

The demo used all of fabric’s technology, including fabric OMS, to manage the entire order lifecycle, as well as fabric’s in-store fulfillment application, for our team to pick, pack, and prepare the order for pickup in the party.

Check out how we built BOPIP here:

3. Big Announcement: Introducing fabric OMS

Next, Kim and Mike discussed another big development at NRF 2024: the launch of fabric Commerce Platform with native OMS. You can view the press release here:

Why did fabric build this?

In the commerce lifecycle, the order is the heartbeat of the system. It touches everything from payments, to tax, to shipping, to customer service, to delivery, and more. And yet, fabric’s founders realized that there were no viable solutions in the market that connected the shopping experience to the order.

fabric fills the gap by becoming the industry’s first commerce platform with native OMS that allows retailers to manage the entire order lifecycle. It was launched with a design partner during the holidays and announced at NRF 2024. To date, fabric has processed over a million orders and is approaching $100 million in Gross Merchandise Value (GMV) this month, showcasing the success of the system and the partnership with customers.

4. Why your business needs fabric OMS

Kim and Mike then dove into why businesses need a modern, enterprise OMS. Kim pointed out that many fast-growing brands manage their order processes using a combination of ERP systems, manual spreadsheets, and e-commerce platforms for order management, or use a separate system that’s disconnected from everything.

However, these systems were never built to handle the order lifecycle and more complex operations. With fabric OMS, Mike talked about the opportunity to enhance the post-purchase experience by freeing up the order process and enabling new functionalities to be built.

He also pointed out that commerce doesn’t end at checkout, it just begins. All the important aspects of the post-purchase experience—order confirmation and communication, delivery, customer support, returns and exchanges—need to be powered by a modern OMS with robust capabilities. As Mike said:

“If you want to retain that loyalty, you’ve got to deliver an amazing post-purchase customer experience. And that starts with the order.”

5. How to get started—and get started fast—with fabric

fabric OMS is a next-gen modular system built on an API-first platform. It’s completely composable and easy to plug into any system, making integrations quick and simple for e-commerce platforms, customer service tools, email marketing, POS, ERP, WMS, and more.

This is great for businesses that still use legacy e-commerce platforms but want to modernize their systems. As Mike pointed out, starting with an OMS allows retailers to have one common order backplane, which can quickly and easily connect with all the various subsystems. So whether a business has multiple brands, websites, stores, social channels, or more, they can all be connected to this single source of truth that can orchestrate orders across all channels. fabric OMS’ composability also gives retailers the flexibility to swap out systems as needed without disrupting the post-purchase experience.

Another key advantage is that fabric OMS is native to the fabric Commerce Platform, which provides all the core commerce services that retailers need to build world-class shopping experiences. This includes pricing and promotions, product information management (PIM), dropshipping, and more.

fabric is all about customer success

To conclude, Mike was most excited about the possibilities he sees for fabric’s customers. Using our platform and our products, retailers can tackle the challenges they face head-on and propel their businesses forward.

Right now, we are in the midst of a sea change in commerce. In addition to investments in digital during COVID, the physical store is now bouncing back in a major way. With fabric, retailers gain a powerful commerce platform with native OMS that can bridge that gap between physical and digital in a seamless way. According to Mike:

“We think this is really the future.”

If you want to learn more about fabric or would like to see how our new OMS works, schedule a demo with a member of our team today.

Watch the full LinkedIn Live event here:

Topics: Product
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