Deliver product experiences that drive sales

PIM Hero

Harness the power of product information to improve your conversion rates.

PIM Hero

Build winning product experiences for your digital shelf


Faster time to market


Better conversion rates


Lower customer returns


Higher merchant productivity


Onboard Products

Collect and enrich product information to maintain high quality, accurate and up-to-date product listings

Download the PIM guide.

Manage Categories

Manage categories

Enjoy merchandising freedom with user-friendly tools to organize your categories by product families, seasonal inventory, collections, kits, and more.

Learn how PIM fits into fabric Commerce Platform.

fabric Copilot: A powerful center for merchants to manage it all

Additional features


Ingest product data

Onboard product catalogs by importing data from XLSX, CSV, or APIs. Manage multiple variants of the same product.


Control data quality

Set governance on user access rights by role, and restrict the input data type for attributes to number, date, text, and more.


Enrich data for shoppers

Create attributes for the storefront – formula-based, one of the list, image, and so on.


Categorize products

Create collections with any combination of attributes – product families, bestsellers, holiday gifts, and much more.


Offer bundles

Define product relationships and hierarchies to offer bundles and kits.


Drive operational excellence

Make bulk uploads/edits, tag the same SKU to multiple categories, and set rules to control the input variables.

Connect with your commerce ecosystem

Our storefront-ready APIs integrate effortlessly with your CMS, DXP, and more for routine publishing on your digital storefront.


Powered by fabric Commerce Platform

An end-to-end headless and composable platform for retailers and brands.

This animation displays fabric's modular technology
This animation displays fabric's modular technology

Building blocks to customize
without limits

  • Cloud-native scalability – unlimited SKUs, variants, bundles
  • Microservices-based architecture for stress-free updates and easy integrations
  • Extensible data model that lets you create your own attributes
  • Global network with 100+ CDN edges
  • PCI DSS Level 6 and SOC2 Type II compliance
fabric code
Scott Saeger Scott Saeger CIO @ GNC
With fabrics "API-centric" approach, their headless architecture goes hand in hand with GNC's strategic omni-channel architecture methodology. All the functions exposed in API form across each of fabric's platform (Loyalty, PIM, Storefront, etc.) can be easily reused on all channels. fabric's headless and modular architecture is empowering GNC with the capability to accelerate our strategic roadmap by separating our business critical "all-in-one" monolithic applications into the right technology solutions that will drive hyper-focused business initiatives.


Popular topics

  • What is a PIM and why do you need it?

    A Product Information Management (PIM) system enables merchants to optimize the creation, maintenance, and publishing of product information to customers and go-to-market channels.

    According to Gartner’s definition of PIM, it can “(a) Provide product, commerce and marketing teams with the ability to create and maintain an approved shareable version of rich product content. PIM makes available a single, trusted source of product information for the purposes of multichannel commerce and data exchange. B2C organizations across multiple vertical markets and product categories can benefit from the introduction of a PIM. Business benefits including faster time to market, improved data quality, reduced costs, and enhanced customer experiences are attainable. Support complex use cases, including product data syndication (PDS), PXM, product analytics, and the contextualization of product data for brands, markets, and channels.”

  • How does PIM work?

    With fabric PIM you can onboard products, manage categories, and publish your catalog. Onboarding products include collecting data from multiple sources (ERP, PLM, and Spreadsheets) and importing data via XLSX, CSV, or APIs. Managing categories means defining your merchandising categories such as product families, bestsellers, andd holiday collection, governing data quality, and enriching the data to make it storefront-ready. Finally, publishing your catalog includes connecting fabric PIM to syndication software such as Feedonomics to distribute the product information on all your digital storefronts.

  • How can we migrate product data from our existing PIM software?

    The pre-requisite to migrating the product data from another system for the first time is to configure PIM to your business needs. This includes creating, mapping and grouping attributes, and creating a primary hierarchy. Once this initial configuration is ready, you are all set to start entering product information manually or bulk upload via XLSX, CSV, or APIs. Learn more about quick starting fabric PIM.

Learn more about fabric Information Management (PIM)