Inside Smart Order Routing: Benefits, Features, and How it Works

The retail world is evolving at an accelerated pace. Brands and retailers need more than just speed to keep up; they need smart decision-making at scale to manage costs efficiently. Smart Order Routing from fabric delivers exactly that: AI-powered intelligence to ship the right product from the optimal location—every time.

Intelligent order insights

Smart Order Routing provides continual, real-time analysis of your fulfillment network, helping you lower costs and streamline delivery:

Supercharged fulfillment networks: AI-powered scoring, real-time recommendations, and intelligent actions to enhance performance across warehouses, stores, and partners.
Improved fulfillment efficiency: Reduce split shipments, shorten fulfillment distances, and lower your overall cost to serve.
Validated scenario testing: Run passive simulations via fabric’s app to trial routing changes risk‑free and see the impact before going live.

Test and deploy in 3 quick steps (with Shopify integration)

1. Explore

Connect Shopify or upload data to visualize your Routing Efficiency Score—covering cost, time, split shipments, and benchmarks.

2. Test

Let AI score historical orders, suggest new rules to improve cost to serve, time to deliver, and distance, and run new rules in passive mode to monitor performance against current orders. Then, activate improved rules with one click.

3. Activate

Launch Smart Order Routing in minutes through fabric’s Shopify app. Enjoy dynamic, real-time routing and moderated decision-making without custom code.

Why it’s built for modern commerce

fabric’s Smart Order Routing is designed to solve real-world fulfillment challenges with tools that adapt, learn, and improve continuously. No heavy lifting required.

It starts with your Fulfillment Health Score, which gives you a clear, real-time snapshot of how your current fulfillment setup performs across key metrics like delivery speed, cost, and split shipments. From there, the Test Scenario Engine lets you experiment freely by simulating new routing rules and fulfillment logic, without ever touching live orders. It’s risk-free, fast, and highly informative.

What really sets it apart is the AI-powered suggestions from fabric’s Analyst Agent. You’ll receive targeted suggestions to reduce split shipments, optimize sourcing logic, and improve delivery efficiency, all based on your actual order history.

And thanks to a seamless Shopify integration, you can test, launch, and continuously optimize Smart Order Routing without custom development or IT support. It’s plug-and-play intelligence for modern fulfillment.

The competitive advantage

Traditional, rigid systems can’t compete. fabric’s Smart Order Routing not only supports complex logic (rules based on geo-location, capacity, safety stock, BOPIS, etc.) but lets non-technical teams handle it confidently and quickly.

Whether avoiding split shipments, cutting costs, or improving efficiency, Smart Order Routing gives you AI-guided control over your fulfillment network, without needing to invest in custom development or deal with inflexible legacy systems.

Ready to extend your Shopify fulfillment with smart, AI-driven routing? Preview this new orchestration capability coming this month and see your operations run smarter, faster, and leaner without the complexity.

Request a demo