Identifying the Right Platform for E-Commerce Today – The fabric POV


With the economic challenges faced by the post COVID market, the role of e-commerce stands tall in dramatically driving business growth for small and large businesses. One key factor for making this possible is a flexible and secure online shopping platform.

Fabric’s co-founder Ryan Bartley along with four other e-commerce experts industry took part in a panel discussion facilitated by ThinkShop to talk about the possibilities and opportunities in optimizing and improving online shopping platforms.


What are the key challenges?

The team of panelists mutually agreed that COVID-19 and data security are the primary areas of opportunity for online shopping platforms. However, Ryan emphasized that the strategy should focus on getting the basics and fundamentals strong along with the urgent need to optimize the shopping platforms for the massively growing customer base. Ryan also pointed out how changing the business models based on the growth opportunities become a pain point for an established online shopping platform. He suggested that instead of spending a lot of time and effort on building and rebuilding platforms from scratch, we need to build on what’s currently working right and meet the ongoing demands at a faster pace. E-commerce is undergoing a dramatic transformation and the ever-evolving customer behaviors and needs demand constant innovation in technology.


What e-commerce needs today?

Many of the legacy as well as the modern e-commerce solutions are unable to meet the growing demand of online shopping. Either the existing architecture cannot support a huge customer base or is unable to provide an easy and reliable shopping experience. The panelists agreed that an easily customizable platform where changes and maintenance can be implemented easier and faster is the need of the hour.


Replatforming the Shopping Experience

When it comes to replatforming an e-commerce experience, the focus should be to eliminate the user experience challenges by investing in innovation and better technology. In terms of replatforming, Ryan explains it is important to look at what the existing platform is leaving behind, and in most cases simplifying the existing architecture by decluttering or editing is the first step towards upgrading the existing platform. Things are changing quickly, and they are unprecedented, so the technology’s key focus should be on adaptability. Ryan along with his fellow panelists discussed the advantages of headless ecommerce and how flexibility and adaptability can be achieved with the same. 

The way forward for e-commerce is inevitably going to be a lot of experimenting and adapting to the changes in the world economy and shopping behaviors, with easy customization and integration of shopping platforms being the biggest area of opportunity. Fabric continues to chase these goals by building scalable, innovative, and secure online shopping platforms that can accommodate the growing and evolving needs of the online customers across the globe.

To learn more about Fabric and our products, check us out here.

Topics: News
Mari Ström

Global strategy and field marketing @ fabric. Previously @ Suplari and Accenture.

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