fabric + AWS = Harnessing the Power of AI for Retail

We have some exciting news to share today around our partnership expansion with Amazon Web Services (AWS) that will revolutionize the way retailers operate, accelerate innovation, and make better business decisions with the help of AI. Through Amazon Bedrock, fabric is utilizing AWS large language models (LLMs) to build new AI features for commerce on its modern composable platform.

Retail companies rely on fabric’s platform to orchestrate seamlessly the commerce order lifecycle from product information to real-time inventory through order fulfillment. This partnership will unlock even more value for commerce operators, including new, cutting-edge use cases powered by AI and an AI-powered commerce assistant that will guide supply chain managers, merchandising managers, and customer service representatives.

With fabric’s AI-powered assistant and AWS, retailers benefit from these AI-driven capabilities:

Take action with insights and recommendations on how your products, inventory, and order fulfillment are performing.
Optimize and automate order orchestration, fulfillment, and inventory allocation.
Improve conversion by enriching product data across descriptions and attributes.
Streamline how you onboard your suppliers’ 3PP data to grow your product offerings quickly.

This news comes at an opportune time for our customers who are looking for a competitive edge. The AI revolution is in full swing, and retailers everywhere are exploring the best way to leverage AI for insights and automation. Every retailer’s success hinges on its ability to access and use its data to make good business decisions fast, yet challenges persist.

According to survey data by Gartner, 92% of businesses are aiming to implement AI-powered solutions in an environment where cost efficiency is a priority. This underscores the increasing awareness of AI’s ability to transform operations, enhance output, and support more informed strategic decisions. Additionally, 52% of buyers are focused on making strategic software investments aimed at boosting productivity and efficiency. Businesses utilizing AI tools are expected to improve operations, optimize resource use, and achieve a competitive advantage in challenging economic times. AI is a potent solution for overcoming these challenges.

“The future of commerce is evolving rapidly, and AI is no longer a futuristic concept. It’s an unlock for retailers to stay competitive in an increasingly dynamic market,” said Mike Micucci, CEO of fabric. “Through our expanded partnership with AWS, we are pushing the boundaries of what’s possible in commerce. Traditionally platforms have been limited to supporting merchandising and operations, while strategic decision-making occurred outside of those systems. By integrating an AI-powered assistant into the fabric platform, we’re enabling commerce operators to orchestrate every step of the order process from real-time inventory availability to optimized fulfillment, driving efficiency and better customer outcomes. In today’s market, it’s not enough to keep up. To win retailers need the power to automate tasks and make smarter, faster decisions that accelerate growth.”

“AI adds unprecedented value for commerce operators by making it easier to interact with the disparate data that exists in their organization enabling them to deliver exceptional customer experiences,” said Vince Koh, Global Head of Digital Commerce at AWS. “We’re thrilled to work with fabric to get AI into the hands of more users in the retail space, helping to transform critical areas like merchandising, inventory management, fulfillment, and beyond.”

Ready to see AI in action? Join us for our upcoming webinar, “The Future of Retail: Thriving in the Age of AI and Connected Commerce,” on Thursday, September 26 at 10:00 AM PT. Hear from retail experts Jay Topper and Jenna Flateman Posner as they dive into how AI is transforming retail operations. Discover strategies for optimizing omnichannel experiences, real-time inventory management, and future-proofing your business for the AI-driven retail revolution. Don’t miss this opportunity—sign up now!