The generative AI commerce revolution: 3 ways to get ahead

At NRF 2024, Sandra Campos orchestrated an insightful panel with Dan Crowe from RueGilt Groupe, Jon Reily of Bounteous, and Muriel Naim of fabric. Their discussion honed in on the crucial strategy of timely and precise product delivery in the fiercely competitive retail landscape, a fundamental aspect of drawing in and converting shoppers. fabric, along with top retailers, explored how embracing innovations like generative AI in commerce can enhance customer loyalty and enable rapid adaptation on a contemporary platform. This compelling session for retailers covered how to embark on using AI, highlighted leading use cases for merchandisers, and examined the ROI of venturing into new areas.

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