fabric’s Content Lunch Session at CommerceNext 2025

Agentic AI and agent-to-consumer (A2C) commerce are reshaping how people discover, shop, and interact with brands—and most retail teams are still catching up. In this exclusive session from fabric’s Content Lunch at CommerceNext 2025, retail leaders break down what these shifts mean for the future of marketing, product data, and fulfillment.

What you’ll learn:

1. What A2C commerce really is—and why it matters
2. How AI agents are changing the customer journey
3. The new “jobs to be done” in discovery, conversion, and delivery
4. What marketers and operators should prioritize now to stay ahead

Featuring:

• Mike Micucci (Moderator), CEO at fabric
• Umesh Sripad, Chief Digital & Technology Officer, PetMeds
• Laura Cantor, VP of Marketing, New York & Company
• Aaron Magness, Head of Marketing, Full Glass Wine Co.

Whether you’re leading digital transformation or planning next year’s roadmap, this session will give you practical insights on preparing your retail business to be in agent-ready mode.

Watch now and start rethinking what’s possible in retail!