Videos

Chiefly Digital Ep. 3: Data as the Foundation of Retail

Welcome to Chiefly Digital.

In this episode, fabric’s Chief Customer Officer Jay Topper sits down with Su Li Rivera, Sr. VP of Marketing at Rakuten to discuss her career journey, the intricacies of Rakuten’s business model, and the pivotal role of data in retail.

Key takeaways:

1. Data-driven foundations: Delving into how and why data is the foundation of retail
2. AI and machine learning breakthroughs: Exploring innovative uses of AI and machine learning in transforming marketing strategies
3. Strategic balance: Blending brand marketing and lower-funnel tactics for success
4. Bonus: Su Li reveals her inspiring work with Women at Rakuten and offers empowering advice for women stepping into the tech industry!

Ready to learn valuable insights and get expert advice to elevate your e-commerce strategy? Listen to the full conversation today!