The Future of Omnichannel Commerce: Insights from Fabric CEO Mike Micucci
Talk Commerce: Unraveling the Future with Fabric: The Composable Commerce Revolution with Mike Micucci on Apple Podcasts
Commerce Platform with Native OMS to Supercharge Retailer Conversions
fabric launches commerce platform with native OMS
Top WorkTech News From the Week of January 19th: Updates from Cognizant, SAP, fabric, and More
fabric Launches Commerce Platform with Order Management
Fabric CEO Unveils The New Retail Imperative
fabric and Bounteous x Accolite to support “Store of the Future”
fabric and Bounteous x Accolite Deliver Blueprint to Power “Store of the Future”
Partnership delivers a composable commerce accelerator to accelerate retailers’ transition to a modern commerce platform for best-in-class conversion, performance, and growth
LAS VEGAS – Shoptalk 2024 – March 18, 2024 – fabric, the creators of the next-generation commerce platform, today announced it has entered into a joint partnership with Bounteous x Accolite, a digital innovation partner of the world’s most ambitious brands. Together, fabric and Bounteous x Accolite will deliver a composable commerce framework that lays the groundwork for retailers to enable the ultimate store of the future. By leveraging a proven approach to composable commerce, omnichannel retailers can now innovate with packaged products, integration templates, and best practices throughout the commerce lifecycle – from merchandising to fulfillment.
“By partnering with Bounteous on the Composable Commerce Accelerator, we’re not just envisioning the Store of the Future – we’re building it with a proven approach. By leveraging our suite of commerce services like Product Catalog, Offers, Cart & Checkout, seamlessly integrated with our new OMS and all guided by the Bounteous x Accolite implementation blueprint, we’re speeding up time to market for retailers without the risk, and setting the standard for innovation,” said Mike Micucci, CEO fabric.
Bounteous’ commitment to co‑innovation its proven model of collaborative partnerships, helps brands compete and win. Now, with the addition of the fabric Commerce Platform and its suite of commerce services, plus native OMS, retailers get the flexibility to deliver enterprise speed and scale to sell and fulfill on any channel. Through this partnership, we jointly developed the Store of the Future accelerator over the last year. Our first deployments saw an increase of >30% YoY on conversion compared to their legacy tech stack. This accelerator includes the technology, integrations, business logic, and best practices to help every retailer realize the same impact.
“Bounteous x Accolite and fabric have developed a strategic approach for the future of e-commerce and omnichannel, rooted in our joint customer success. We’ve teamed up to put our combined business expertise into the Composable Commerce Accelerator, fast-tracking our customer’s ability to unlock agility, flexibility, and tangible business growth through increases in conversion and margin,” said Keith Schwartz, CEO, Bounteous x Accolite.
fabric and Bounteous x Accolite Deliver Omnichannel Retailers Unprecedented Time to Market
The Store of the Future encompasses a variety of innovative technologies and strategies aimed at transforming the way people shop and interact with brands. By redefining personalized experiences, providing seamless omnichannel integration, and powering frictionless checkout anytime, anywhere, the Store of the Future aims to blend physical and digital elements seamlessly, catering to the evolving needs and expectations of modern consumers while driving innovation and competitiveness within the retail industry. To get there quickly, we’ve combined the power of the fabric platform with the proven methodologies of countless implementations with Bounteous.
The benefits of adopting the Composable Commerce (C2 ) Accelerator with Bounteous x Accolite include:
- Integrated Omni-Channel Architecture: Seamlessly integrate all systems that enable digital capabilities across all omni-channel consumer touchpoints. Unify siloed and fragmented operational and customer data into a single source of truth that is continuously optimized and actioned against.
- Increased Rate of Innovation: A modular approach that allows your organization to introduce new digital capabilities incrementally, regardless of your existing technology stack. Faster time to value to deliver innovative experiences as consumer needs evolve across every touchpoint.
- Accelerated Omni-Channel Growth: Make data-driven decisions and focus on investments that drive omni-channel growth quickly. Reduce risks from “Big Bang” replatforms by gradually replacing legacy systems that no longer serve the needs of your organization.
About fabric
fabric is the next-generation commerce platform that is designed to provide the commerce services omnichannel retailers expect to build world-class experiences, anywhere. fabric is on a mission to revolutionize commerce for everyone, and we empower businesses who are striving to deliver commerce that drives conversion and customer outcomes. Leading retailers, including Chico’s, Brooklinen, and Ashley’s Furniture, trust fabric to run their modern commerce business. Headquartered in San Francisco, fabric was founded by a group of industry veterans determined to bring the same technical principles found at Amazon to every company. Learn more about us.
About Bounteous x Accolite
Bounteous x Accolite makes the future faster for the world’s most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership. Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. For more information, please visit www.bounteous.com.
For more information about Co-Innovation, download the Co-Innovation Manifesto at co-innovation.com.
For the most up-to-date news, follow Bounteous on Twitter, LinkedIn, Facebook, and Instagram.
Press Contacts:
Cathy Wright
Offleash PR for fabric
[email protected]
Cassady Nordeen
Purpose for Bounteous x Accolite
[email protected]
fabric Launches Industry-First Commerce Platform With Native OMS, Supercharging Retailer Conversions And Outcomes
NEW YORK – NRF 2024 – Jan. 16, 2024 – fabric, the creators of the next-generation commerce platform, today announced the availability of fabric Order Management System (OMS). Native to the fabric commerce platform, fabric OMS unlocks commerce services like dropship, to streamline real-time inventory and order management. This combination reimagines the commerce platform, enabling retailers to reduce stockouts and increase turnover and customer satisfaction by empowering customers, service agents, and store associates with a single source of truth for all orders and inventory, eliminating poor customer experience.
Today’s retail landscape demands a delicate balance between innovation in customer engagement and operational efficiency. According to a recent PwC survey, nearly 80 percent of American consumers prioritize speed, convenience, knowledgeable assistance, and friendly service as crucial elements of a positive customer experience. Until now, OMS has been a separate system. fabric has weaved OMS into the heart of commerce and tied it together with foundational commerce services that bring shopping and fulfillment together to fuel those experiences.
“fabric is dedicated to empowering retailers with the tools they need to not only survive but also thrive in the highly competitive retail landscape. By enabling world-class shopping experiences for customers, anywhere, anytime, our industry-first features, such as native OMS and now integrated dropshipping, are designed to give retailers a strategic advantage during crucial holiday sales periods and beyond,” said Mike Micucci, CEO of fabric.
Introducing fabric OMS: Transforming Retail Operations on a Modern Platform
fabric OMS is designed for omnichannel retailers to meet the needs of consumers today. Together on one integrated platform, fabric commerce and OMS give customers the ability to mitigate timely out-of-stock risks, offload slow-moving inventory with promotions and markdowns, reduce returns through improved catalog enrichment, merchandise mixed collections of owned and dropship SKUs, and more.
“Our partnership with fabric has been instrumental in achieving transformational outcomes for our customers. During the critical holiday season, joint customers achieved around 20 percent year-over-year increase in conversion rates during Black Friday and Cyber Monday. Our deep partnership has also allowed us to quickly bring new commerce innovations to market. fabric’s new OMS, a foundational component of their modern commerce platform, helps our joint customers win by enhancing operational and customer experience use cases. We look forward to the ongoing relationship with fabric as they continue to revolutionize commerce for everyone,” said Keith Schwartz, CEO, Bounteous.
Customers that migrated from legacy technologies to fabric experienced a 20 percent uptick in conversion rates. Similarly, customers that opened up inventory through fabric’s dropship service saw a 7 percent increase in average order values (AOV).
OMS Unlocks Dropshipping
fabric is turning speed into a competitive advantage for enterprise retailers by integrating OMS with dropshipping to streamline inventory and order management across the network. fabric’s platform with native OMS, and now integrated dropshipping, offers key benefits that include:
- Diversified Product Selection: Dropshipping allows retailers to expand product assortment and sell on any channel through retailer-owned and vendor inventory, without the cost and risk of purchasing inventory. Managing fulfillment routing and inventory can now be done in one place.
- Increased Speed: Suppliers can now onboard and approve inventory with clicks, not code. With real-time inventory visibility and updates across owned and dropshipped products, customers can get accurate product availability. This in turn prevents retailers from overselling, builds loyalty, and fuels repeat purchases.
- Faster Scale: Retailers can modernize individual commerce, order management, and dropship components in increments, achieving the shortest time to value without the usual risks, costs, or disruptions of a replatform.
An enterprise retailer using fabric’s dropshipping services saw a 13 percent increase in orders year-over-year, and 20 percent increase in GMV during peak holiday season.
For a personalized demonstration, request a demo or stop by fabric’s NRF 2024 booth at Level 3, #6539 to see the future of digital commerce in action.
About fabric
fabric is the next-generation commerce platform that is designed to provide the commerce services customers expect so they can build world-class experiences, anywhere. fabric is on a mission to revolutionize commerce for everyone, and we empower businesses who are striving to deliver commerce that drives conversion and customer outcomes. Leading retailers, including Chico’s, Brooklinen, and Ashley’s Furniture, trust fabric to run their modern commerce business. Headquartered in San Francisco, fabric was founded in 2017 by a group of industry veterans determined to bring the same technical principles found at Amazon to retail.
Press Contact:
Cathy Wright
Offleash PR for fabric
[email protected]
fabric Names Marketing Innovator Christelle Flahaux as EVP and CMO
fabric has named Christelle Flahaux, Executive Vice President and Chief Marketing Officer, to build on the company’s momentum. As shopping online becomes more competitive, brands and retailers around the world are accelerating their transition to robust, flexible and modern commerce technologies. fabric is revolutionizing commerce for everyone with its suite of intelligent commerce services that enables customers to sell more, reach a wider audience and scale across any channel.
Flahaux brings over two decades of marketing experience to Fabric, most recently serving as Senior Vice President of Brand, Growth and Experiences at Automation Anywhere. She has also served in significant roles at FortressIQ, Host Analytics, Jive Software, and Marketo. Flahaux is recognized for her ability to scale marketing organizations and was an early visionary in marketing automation and account based marketing.
“There is an immense opportunity for brands and retailers to modernize their commerce technology with a platform that enables innovation versus legacy systems that simply get in the way and stifle creativity,” said Flahaux. “I look forward to telling the fabric story and helping brands transform commerce for everyone.”
“Christelle is joining fabric at a transformative point, as we build on our proven commerce-as-a-service strategy, while helping the fabric brand inspire leaders to revolutionize commerce as we know it today,” said Mike Micucci, CEO of fabric. “Christelle’s experience at scaling marketing will play an instrumental role as we enter our next phase of growth.”
Mike Micucci as new CEO of fabric
We are thrilled to welcome Mike Micucci as the new CEO of fabric Commerce. Mike’s appointment comes after a meticulous search by our Board of Directors, and we are confident that his leadership will guide fabric through an exciting new chapter of innovation and growth.
“Joining fabric is an honor and an exhilarating opportunity. The opportunity to collaborate with this talented team of e-commerce experts and visionary investors feels like a homecoming as I return to my e-commerce roots. fabric’s commitment to transforming commerce and providing a platform that genuinely caters to our customers’ needs aligns perfectly with my vision. I’m ready to apply my enterprise SaaS expertise to shape fabric into the next iconic company, capitalizing on the market opportunity ahead.” said Micucci.
Board Member Ron Shah of Stripes reflected on the appointment, saying, “At the beginning of our search, we assembled a wish list of characteristics for our next leader. Among these were real commerce expertise, an authentic entrepreneurial spirit, a fervent passion for product excellence, an understanding of world-class enterprise SaaS, a proven track record of building exceptional teams, and the maturity and battle scars required to strategically leverage all of the company’s resources. As we reviewed this extensive list, it felt daunting—almost as though the stars would need to align perfectly for us to find this extraordinary individual. Today, we’re thrilled to announce that the stars have indeed aligned. Mike embodies everything we sought, and we are confident that his leadership will guide fabric to new heights.”
Mike built an extraordinary career in technology. After formative stretches at HP, Netscape, and Commerce One, Mike became the founding CEO of GroupSwim, which Salesforce acquired. This began an 11-year run at Salesforce, where Mike played a key role as part of the founding team that launched Chatter, was GM of Community Cloud, and ultimately rose to one of the most senior leadership roles in the company as the CEO of Commerce Cloud which powers the world’s leading brands engaging hundreds of millions of shoppers every day.
From Salesforce, Mike was recruited to be the COO of Automation Anywhere, a leader in the Automation and RPA (robotic process automation) space. Over the last 2+ years, he led a wholesale platform transformation, helping transform companies globally with AI+Automation. Under his guidance, Automation Anywhere powers over 100 million cloud automations annually across the globe.
Mike’s unique blend of experience, ingenuity, and passion for e-commerce positions him as the right leader for fabric. His vision aligns perfectly with our mission to revolutionize e-commerce across the globe.
Please join us in extending a heartfelt welcome to Mike. Stay engaged for what promises to be a thrilling and rewarding journey for fabric.