Deliver product experiences that drive sales


Harness the power of product information to improve your conversion rates with fabric PIM.

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Launch products faster

Create, enrich, and manage your product information centrally through connected vendor management and workflow capabilities.

Deliver a guided buying experience

Increase your average order value and share of wallet by offering unlimited choices to your customers in the form of variants, kits and bundles.

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A screenshot of the Hierarchies section in fabric PIM

Sell through every channel

Reach customers on your website, marketplaces, social and more effortlessly through built-in connections and intuitive navigation.

Plug into your existing systems

Optimize your digital evolution with our expansive network of leading technology partners.

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Powered by fabric Commerce Platform

An end-to-end headless and composable platform for retailers and brands.

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This animation displays fabric's modular technology
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Import product data

Quickly onboard product catalogs by importing data from Excel or CSV files or connecting to third-party systems through APIs.

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Enrich product data

Add unlimited attributes, product descriptions, and rich media manually, via syndication, or by connecting to a DAM.

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Distribute product data

Sell your products on websites, marketplaces, and social by connecting fabric PIM to these channels and any other channel.

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Evaluate product data

Track product data completeness by having an objective and easy to understand score to gauge product readiness to launch.

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Organize products

Define product categories, bundles, and kits to help your customers buy with confidence.

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Customize product catalogs

Create custom catalogs for every channel – website, marketplaces, social- with alternate hierarchies.


Learn more about our product information manager

  • What is a PIM and why do you need it?

    A Product Information Management (PIM) system enables merchants to optimize the creation, maintenance, and publishing of product information to customers and go-to-market channels.

    According to Gartner’s definition of PIM, it can “(a) Provide product, commerce and marketing teams with the ability to create and maintain an approved shareable version of rich product content. PIM makes available a single, trusted source of product information for the purposes of multichannel commerce and data exchange. B2C organizations across multiple vertical markets and product categories can benefit from the introduction of a PIM. Business benefits including faster time to market, improved data quality, reduced costs, and enhanced customer experiences are attainable. Support complex use cases, including product data syndication (PDS), PXM, product analytics, and the contextualization of product data for brands, markets, and channels.”

  • How does PIM work?

    With fabric PIM you can onboard products, manage categories, and publish your catalog. Onboarding products include collecting data from multiple sources (ERP, PLM, and Spreadsheets) and importing data via XLSX, CSV, or APIs. Managing categories means defining your merchandising categories such as product families, bestsellers, andd holiday collection, governing data quality, and enriching the data to make it storefront-ready. Finally, publishing your catalog includes connecting fabric PIM to syndication software such as Feedonomics to distribute the product information on all your digital storefronts.

  • How can we migrate product data from our existing PIM software?

    The pre-requisite to migrating the product data from another system for the first time is to configure PIM to your business needs. This includes creating, mapping and grouping attributes, and creating a primary hierarchy. Once this initial configuration is ready, you are all set to start entering product information manually or bulk upload via XLSX, CSV, or APIs. Learn more about quick starting fabric PIM.

Learn more about our product information manager.