Turn buyers into members


Attract new customers, reward return customers, and inspire brand advocates

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Attract new customers

Incentivize first-time shoppers by creating a free membership program with additional incentives. Offer immediate benefits at checkout by creating a new customer segment and assigning points, discounts, or gifts to their account.


Reward return customers

Win sales over competitors by setting up an exclusive membership program. Offer more points or a percentage off purchases to customers who join.

Inspire brand advocates

Turn repeat buyers into brand advocates by giving them referral codes, access to exclusive products, plus-one invites to private events, and more. By rewarding your most influential customers, your brand can tap into new revenue sources via social and word-of-mouth.

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Personalize member experiences

Build multiple loyalty strategies to appeal to specific business and customer segments. Tailor rewards and benefits based on business, department, location, price, customer segment, and membership tiers.

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Support omnichannel programs

Support conventional in-store loyalty card programs and digital e-commerce programs seamlessly across channels.

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Enable members to self serve

Customers can check points balances, file for missing points, report lost cards, and manage marketing preferences within the customer portal.

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Integrate seamlessly with omnichannel technology

Use fabric Member headless APIs to integrate with fraud management, POS, CRM, and more.

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Customize program rules

Set earn and burn rules and specify rewards and benefits based on unlimited attributes and events.

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Visual rule builder

Create complex loyalty programs specially tailored to your customer’s needs, all with drag-and-drop simplicity. No prior experience needed.


  • How is fabric Member different from other loyalty management systems?

    Our cloud-based LMS for e-commerce and in-store channels offers a workflow that serves even the most unique use cases by allowing for a configurable taxonomy and a fully customized management of business units. Member facilitates integration with countless source applications by exposing secure API endpoints and enables you to easily create promotions across a number of dimensions with the visual rule builder.

  • Why should you consider using an LMS?

    Customer retention is more economical than customer acquisition. In other words, your best customer is the one you already have. Using an LMS for e-commerce and other channels helps you increase customer retention rates and sell more.

Learn more about our loyalty management system.

Use fabric Member for





loyalty cards



influencer marketing