Mike Micucci as new CEO of fabric

Welcome Mike Micucci to fabric

We are thrilled to welcome Mike Micucci as the new CEO of fabric Commerce. Mike’s appointment comes after a meticulous search by our Board of Directors, and we are confident that his leadership will guide fabric through an exciting new chapter of innovation and growth.

“Joining fabric is an honor and an exhilarating opportunity. The opportunity to collaborate with this talented team of e-commerce experts and visionary investors feels like a homecoming as I return to my e-commerce roots. fabric’s commitment to transforming commerce and providing a platform that genuinely caters to our customers’ needs aligns perfectly with my vision. I’m ready to apply my enterprise SaaS expertise to shape fabric into the next iconic company, capitalizing on the market opportunity ahead.” said Micucci.

Board Member Ron Shah of Stripes reflected on the appointment, saying, “At the beginning of our search, we assembled a wish list of characteristics for our next leader. Among these were real commerce expertise, an authentic entrepreneurial spirit, a fervent passion for product excellence, an understanding of world-class enterprise SaaS, a proven track record of building exceptional teams, and the maturity and battle scars required to strategically leverage all of the company’s resources. As we reviewed this extensive list, it felt daunting—almost as though the stars would need to align perfectly for us to find this extraordinary individual. Today, we’re thrilled to announce that the stars have indeed aligned. Mike embodies everything we sought, and we are confident that his leadership will guide fabric to new heights.”

Mike built an extraordinary career in technology. After formative stretches at HP, Netscape, and Commerce One, Mike became the founding CEO of GroupSwim, which Salesforce acquired. This began an 11-year run at Salesforce, where Mike played a key role as part of the founding team that launched Chatter, was GM of Community Cloud, and ultimately rose to one of the most senior leadership roles in the company as the CEO of Commerce Cloud which powers the world’s leading brands engaging hundreds of millions of shoppers every day.

From Salesforce, Mike was recruited to be the COO of Automation Anywhere, a leader in the Automation and RPA (robotic process automation) space. Over the last 2+ years, he led a wholesale platform transformation, helping transform companies globally with AI+Automation. Under his guidance, Automation Anywhere powers over 100 million cloud automations annually across the globe.

Mike’s unique blend of experience, ingenuity, and passion for e-commerce positions him as the right leader for fabric. His vision aligns perfectly with our mission to revolutionize e-commerce across the globe.

Please join us in extending a heartfelt welcome to Mike. Stay engaged for what promises to be a thrilling and rewarding journey for fabric.

Topics: News
Craig Berman

SVP corporate marketing @ fabric. Previously VP of global communications @ Amazon.

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