fabric Names Marketing Innovator Christelle Flahaux as EVP and CMO

fabric has named Christelle Flahaux, Executive Vice President and Chief Marketing Officer, to build on the company’s momentum. As shopping online becomes more competitive, brands and retailers around the world are accelerating their transition to robust, flexible and modern commerce technologies. fabric is revolutionizing commerce for everyone with its suite of intelligent commerce services that enables customers to sell more, reach a wider audience and scale across any channel.

Flahaux brings over two decades of marketing experience to Fabric, most recently serving as Senior Vice President of Brand, Growth and Experiences at Automation Anywhere. She has also served in significant roles at FortressIQ, Host Analytics, Jive Software, and Marketo. Flahaux is recognized for her ability to scale marketing organizations and was an early visionary in marketing automation and account based marketing.

“There is an immense opportunity for brands and retailers to modernize their commerce technology with a platform that enables innovation versus legacy systems that simply get in the way and stifle creativity,” said Flahaux. “I look forward to telling the fabric story and helping brands transform commerce for everyone.”

“Christelle is joining fabric at a transformative point, as we build on our proven commerce-as-a-service strategy, while helping the fabric brand inspire leaders to revolutionize commerce as we know it today,” said Mike Micucci, CEO of fabric. “Christelle’s experience at scaling marketing will play an instrumental role as we enter our next phase of growth.”

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