E-commerce is a fast-growing industry offering a diverse range of career opportunities. Creating world-class customer experiences at scale takes considerable effort and collaboration. The modern e-commerce organization requires a balance of technical and business roles to do so efficiently. This post examines some of the most in-demand roles for e-commerce professionals. We’ll also go through the skills needed for each position.
E-commerce architects are responsible for designing and implementing the company’s e-commerce technology stack. They actively monitor the system and handle any technical issues that emerge.
The role has become increasingly important as companies move away from legacy platforms. Tools like SAP Hybris and Oracle ATG create a lot of technical debt. This isn’t viable for companies looking to scale.
E-commerce architects lead the way in switching from these monolithic platforms to a microservices-based architecture. They have a deep understanding of COTS systems integration. This helps companies gradually update their system without a long and costly migration.
Beyond extensive technical abilities, the role also requires strong communication skills. E-commerce architects must be able to share their ideas and lead technical teams through the development process.
E-commerce product managers are responsible for shaping the company’s online shopping experience. The role is crucial in today’s customer-centric world. Shoppers expect a top-level experience from brands and retailers so e-commerce companies need someone whose full focus is on the customer experience.
Product managers serve as a bridge between IT and marketers to ensure all aspects of the e-commerce experience satisfy customer expectations. The role requires extensive research to see what goes into the optimal user experience. This involves analyzing the approaches industry leaders are using and detailed testing of different elements of UX design.
Product managers create the product roadmap of all the functionality to be added to the e-commerce experience. They then share this vision with the product team and other stakeholders.
Along with technical and communication skills, the role requires data analysis abilities. Product managers must be able to understand e-commerce analytics. This helps to know which changes can create the best possible customer experience.
E-commerce business analysts are responsible for tracking and analyzing e-commerce data. They use these insights to devise strategies to help the business improve profitability. Many e-commerce business analysts have a bachelor’s degree in business management, systems management, or IT. Much of the day-to-day duties are spent in analytics platforms and spreadsheets.
The position requires a mixture of analytical, technical, and communication skills. Analysts must be able to clearly present their ideas to other team members. This helps other stakeholders understand the reasoning behind a recommendation. E-commerce business analysts also need to understand web design and its impact on the customer experience. Doing so helps them know how changes to the user experience can help them reach their objectives.
These are a few of the prominent roles in e-commerce today. Other notable positions include:
As new commerce technologies like headless commerce emerge, expect to see an even greater demand for e-commerce professionals going forward.