Why “The Order Orchestration Imperative” is the Key to Modern Retail
It isn’t easy being a retailer these days. Too much consumer fragmentation across too many channels combined with too many fulfillment streams and too many stock locations. It’s enough to drive you crazy.
“Doing nothing” isn’t an option. So, we did something: we got the duo over at Cocktails & Commerce to explain why order orchestration is the key to unlocking a bright future of modern omnichannel commerce.
Download their whitepaper, “The Order Orchestration Imperative,” to learn why today’s digital commerce operations are so complex, why order orchestration is the best solution, and how retailers are making their business case for order orchestration.
Here’s a quick glimpse of what you’ll find in this engaging and comprehensive new whitepaper.
Traditional retail tools just can’t keep up with modern commerce
Social media, marketplaces, apps, and websites. Add in your physical stores, and there’s a lot of commerce to operate and manage. And with customer demand fragmented across these channels, it’s no wonder legacy tools like ERP and traditional order management systems (OMS) can’t keep up. They just weren’t designed to handle this array of channels and the related coordination and fulfillment challenges retailers face.
The team behind the Cocktails & Commerce newsletter and podcast and StrategyēM strategic advisory firm, Brian Walker, a digital commerce and marketing leader, and Bill Friend, a sales and go-to-market veteran, used their decades of combined experience to uncover retailers’ omnichannel commerce challenges and explain why order orchestration rises above other options. The whitepaper (get it here) also details how traditional approaches to order management fail to address today’s retail challenges.
It’s more than just demand
This whitepaper offers examples to help you understand why it’s so important to transform order management into order orchestration in an era where failure to adapt leads to lost sales, customer churn, and inability to scale.
Misunderstanding demand channels is only one challenge. Today’s customers want more choice, convenience, communication, and control, especially after an order is placed. Capturing that order is just the first step in a long and complex operation to fulfill the order.
Most retailers attempt to juggle fulfillment systems, processes, teams, and logistics using legacy technology designed decades ago. Now, those systems are strained, expensive to maintain, and connected with fragile integrations.
Add in dropshipping, factory direct sales, overnight delivery, international sales, third-party logistics, and referral links and, well, you see the issue: There are too many moving parts to simply manage.
What is order orchestration?
The whitepaper defines order orchestration as “the critical capabilities of surfacing real-time inventory across a network in real-time, and coordination of orders from capture to fulfillment.” Order orchestration gives retailers a single view of inventory, the insights to optimize inventory utilization and sourcing, support for the post-purchase experience, and easy agility, adaptability, and scalability.
Download the whitepaper to learn more about modern order orchestration. You’ll discover:
- Why we’ve reached “peak website”
- The growing gaps between legacy OMS and modern retail needs
- How order orchestration gives customers more reasons to smile
- Where retailers are using order orchestration to increase efficiency and profitability
- Why order orchestration is like a cocktail shaker
Ok, that last one might be a stretch. But once you read a whitepaper authored by a team named Cocktails & Commerce, you’ll understand why. Download it now to get the inside scoop!
Digital content editorial team @ fabric.
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