Mike Micucci

Mike Micucci, the CEO of fabric, steers the company’s mission to scale an AI-powered commerce infrastructure for omnichannel retail innovation. His leadership leverages decades of enterprise SaaS and digital commerce experience, including a pivotal tenure as CEO of Salesforce Commerce Cloud, where he oversaw global commerce transformation and go-to-market strategy.

His journey is grounded in deep experience across technology and SaaS sectors—from HP and Netscape to co-founding GroupSwim (acquired by Salesforce in 2009), to executive roles at Automation Anywhere—demonstrating a track record of building scalable, enterprise-grade commerce platforms.

Professional background

• CEO, fabric (August 2023 – Present)
  • Mike drives the company’s mission to build an AI-powered commerce operating system that enables retailers to unify and scale their digital infrastructure.
  • His focus ranges from scaling the platform’s technical capabilities to strengthening go-to-market execution and fostering a culture of continuous product innovation.
• COO, Automation Anywhere (2021 – 2023)
  • Mike oversaw cross-functional operations and helped drive enterprise adoption of AI-powered automation products across industries, with a focus on scaling customer success and go-to-market functions.
• CEO, Salesforce Commerce Cloud (2018 – 2020)
  • He led Salesforce’s global commerce division following its acquisition of Demandware, integrating teams and technology into the Salesforce ecosystem.
  • He oversaw strategy that expanded the customer base across enterprise retail and accelerated adoption of cloud-based commerce at scale.
• EVP Products, Commerce Cloud & GM, Community Cloud (Salesforce, overlapping 2018 – 2020)
  • Mike directed product vision and development for Salesforce Commerce Cloud, ensuring innovation aligned with evolving retailer needs.
  • As GM, he launched and grew the Community Cloud platform into a central solution for customer and partner engagement, extending Salesforce’s footprint in enterprise collaboration.
• Founder & CEO, GroupSwim (acquired by Salesforce, 2009)
  • As the Founder, Mike scaled a SaaS collaboration platform focused on knowledge sharing and enterprise productivity.
  • He successfully navigated the company through acquisition by Salesforce, where GroupSwim’s technology contributed to the foundation of Salesforce’s community and collaboration tools.

Education

• Bachelor of Science, California Polytechnic State University – San Luis Obispo
  • Skilled in blending technical rigor with practical application, Mike earned his BS from California Polytechnic State University, an institution renowned for its “Learn by Doing” philosophy, where students engage directly with real-world challenges.

Thought leadership & media mentions

• ChannelX Interview: The Role of AI Agents in Retail (Jan 2025)
  • In a video feature, Mike sheds light on how AI agents are reshaping OMS, enabling retailers to meet modern consumer expectations across any channel.
• Podcast: Turning Your OMS into a Customer Experience Powerhouse (Dec 2024)
  • Mike joins host Jay Topper to explore how AI is transforming order orchestration—from merely controlling OMS to enabling unified customer experiences post-checkout.
• Talk Commerce Podcast: The Future of Omnichannel Commerce (Mar 2024)
  • Mike discusses the rise of composable commerce and explains how AI-driven frameworks help retailers rapidly extend capabilities like real-time inventory and clienteling.
• Blogs, Salesforce (2018 – 2020)
  • Mike authored multiple pieces on Salesforce’s blogs—from powering commerce during crises, launching new Commerce Cloud features, to the future of retail and elevating customer experiences.

Stay tuned for more upcoming insights from Mike on the future of commerce technology, AI, and scalable systems.

Connect with Mike

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Connect with him on LinkedIn and receive regular updates on fabric, key trends in enterprise commerce, and insights from his decades of experience leading SaaS and commerce tech companies.