We are the first scalable commerce software company built on retail experience


Our Values

Seek to understand before being understood.

We understand that communication starts by listening to understand, and requires an appreciation of other perspectives, regardless of urgency or authority, in order to identify and deliver the best solutions.

Say it like it is.

We are honest and authentic, knowing transparency and unwavering candor are critical to our success.

Insist on the highest standards.

We hold ourselves accountable for everything we do to ensure we deliver exceptional results and anything but a generic experience.

Earn trust.

We strive to be honest and authentic with a One fabric mindset in order to build a better team and company.

Consistently raise the bar.

We are relentless about raising the talent bar with every hire we make. We create an inclusive environment where our talent can thrive and grow.

Relentlessly pursue customer happiness.

Our customers are our #1 priority. We partner with customers to understand their needs and provide solutions they love.

Be self-aware and take ownership.

We are conscious not to take ourselves too seriously. We commit to continuously improving our performance and pushing through comfort barriers, while demonstrating resilience. We do not say it’s not our role or problem to solve.

Bias for execution.

We prioritize relentlessly. We have a bias for action, realizing the world changes quickly.

Show gratitude not attitude.

Embrace the journey. We recognize the opportunity to make a difference, leaving things in a better state. We reward those who bring forward and deliver solutions which contribute to better ways of working.

We build software to help businesses and people connect through commerce

When contemplating the vision for fabric, our co-founder arrived at this: Commerce is about trade, and trade is social dealings between people. It’s also a common framework across all our differences as humans. People often connect through nationality, race, religion, and other constructs, but one of the best ways to connect is through commerce. To facilitate this, something is needed to revolutionize outdated e-commerce technology and platforms. We call this fabric.

Similar to how cloud infrastructure supported the future of the internet decades ago, fabric is commerce infrastructure to support the future of trade. This e-commerce technology is delivered through our headless commerce platform, applications, and APIs to support merchandisers, operators, and developers within high-growth brands and retailers. With headless commerce as a service, these companies can connect with customers in ways that were only talked about before.

Built by commerce veterans

We have 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell, Groupon, and Restoration Hardware.

Faisal Masud Chief Executive Officer
e-team Stacy-01
Stacy Saal Chief Operating Officer
e-team Umer-01
Umer Sadiq Chief Technology Officer
E-team Karen-01
Karen Brewer Chief Marketing Officer
Ben Pressley Chief Revenue Officer
E-team Val-02
Val Rupp Chief People Officer
e-team Krupa-01
Krupa Shah Chief Legal Officer

Board of Directors

Alex Bard Managing Director, Redpoint
Scott Beechuk_b+w
Scott Beechuk Partner, Norwest Venture Partners
Sandra Campos Independent Board Member
Tim profile-01
Tim Guleri Managing Partner, Sierra Ventures
Robert Kaplan Investment Director, SoftBank Investment Advisers
Ron profile-01
Ron Shah Partner, Stripes


fabric is backed by industry leading investors.