NoraWhat's the best robot vacuum for a house with a Great Dane?
ChatGPT
Discovery starts with a conversation, not a keyword.
Comparison happens inside the model, not across tabs.
Selection follows the AI's recommendation.
Discovery starts with a conversation, not a keyword.
Comparison happens inside the model, not across tabs.
Selection follows the AI's recommendation.
Today, shoppers ask ChatGPT, Gemini and Claude what to buy. Fabric connects your brand, data, and systems to AI engines so you get recommended first.
Brand, data, systems, context.
ChatGPT
Gemini
Claude
Alexa
Perplexity
SparkyOne place to see what shoppers ask across every answer engine, give your whole catalog the substance to answer, and prove the lift on every product page. Monitor. Optimize. Activate. Measure. A loop that keeps you winning as the models change.
Take a closer look at Merchandising StudioSee what shoppers ask and how strongly your products signal across every answer engine.
ChatGPTPerplexityGeminiClaudeYour rain shells appear in the top three across every engine, yet thin sizing and care details cost roughly 14% of eligible answers — the fastest win to climb even higher this quarter.
Enrich your product and data with the industry's most comprehensive knowledge graph of product data. The Fabric shopping 360 is built from millions of SKUs, informed by the Amazon and Google reference taxonomies, and evolving with how people and AI shop.
Explore the Fabric platformFabric is designed for enterprise scale, with a deep commitment to security, safety, and trust.
Merchandising and analytics for AI shopping.