Venture Commerce

Fabric offers cloud-based commerce software that gives growing brands the ability to eliminate limitations imposed by SMB commerce platforms like Shopify Plus and BigCommerce.

Venture commerce

Our modular suite of commerce software enables startups to quickly adopt a flexible, modern technology stack to enable commerce growth now and into the future. It also removes the need for startups to patch platform gaps with immature technology from third-party app stores.

In short, moving to a modern commerce platform like Fabric lets you create a flexible and scalable commerce architecture. In the rest of this article, we will present some popular concepts and approaches for startups that want to modernize commerce and have more control over their business.

Headless commerce is the concept of removing backend commerce functionality from frontend presentation experiences (i.e., heads). This gives you more control over your brand and how visitors and customers navigate your sales channels. Many startups begin investigating headless commerce after generating over a million dollars in annual revenue. At this point, controlling frontend shopping experiences becomes more important. 

While many headless content management systems (CMS’s) support headless commerce, Fabric is the only provider to offer a headless CMS through Fabric XM and the backend services you need to build a modern commerce architecture. In other words, using Fabric XM for headless commerce reduces vendor management and TCO as you modernize your backend technology stack with Fabric’s cloud-based microservices.

Because startups often have less technical debt than enterprises, it’s possible to move to headless commerce and microservices-based commerce at the same time with Fabric. You can start controlling your frontend shopping experience while breaking down your monolithic SMB commerce platform. It doesn’t have to be one or the other like it usually is for enterprises.

Breaking down monolithic commerce platforms with microservices often requires a process like the strangler fig pattern. But, depending on the size of your startup and reliance on third-party app stores, you may be able to migrate to Fabric microservices in one phase. We have done this with startup customers before, and it gives them more control over their business in less time. In either case, our team will review your current setup and dependencies to help you move to microservices-based commerce quickly and responsibly.

Last update: May 28, 2021

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