PIM is a tool that lets merchants build a centralized source of product information where they can:
- Collect product data from different data sources such as databases or flat files and import it into PIM.
- Validate and refine the data using business rules to ensure accuracy and quality.
- Enhance product descriptions and clarify specifications by including detailed technical data, usage data, and media files.
- Distribute the enriched product information to various channels like mobile apps, online marketplaces, and social media platforms.
- Data entry specialists: PIM simplifies data entry and helps data entry specialists manage product data from multiple sources. With PIM as the single source of product data, data entry specialists don't have to duplicate data entry. Once product data is entered and validated, it can be pushed to all channels. PIM's ability to collect data from various sources such as ERPs and supplier portals further simplifies data entry.
- Sales and marketing teams: Having a centralized source of product data helps sales and marketing teams make changes to product data on the fly to support new campaigns and promotions. Marketing teams can also associate products with one or many product categories. PIM's Alternate Hierarchy feature lets marketing teams use these categories to build presentable collections for their promotions.
- Data governance teams: It's easier for data governnamce teams to see who changed what and where. PIM provides a framework for collaboration where product data goes through a proper workflow of review and refinement before it's delivered to the right channels. It also provides access rights and an audit trail feature so these teams can enforce proper data governance within their organization.
- Items: Items, or products, are the backbone of PIM. Users can create them manually or by bulk import using a CSV file in PIM’s user interface. Imported or created items are then validated to ensure data consistency and quality. PIM also supports the creation of item variants (versions of an item with different attributes like sizes or colors).
- Attributes: Attributes are a set of properties that define one or more items. They are data elements that can be common data types such as text, boolean, number, etc. The use of attributes ensures item data is organized and consistent across different or similar types of items. For example, users can specify mandatory attributes to all items while also assigning unique properties to some of them.
- Hierarchies: PIM uses both a Master and an Alternate Hierarchy concept to help merchants classify and present their products. Merchants first use the Master Hierarchy as an internal aid to organize their products using categories or subcategories. They then use the Alternate Hierarchy to customize their products' display in public-facing collections based on specific use cases. For example, merchants can display all of their products to form their website's core navigation. Simultaneously, they can offer brand-based navigation on their site that displays only select products from a specific brand.
- Enterprises in need of a more modern PIM: Business that are continuously patching their outdated PIM can use Fabric PIM as a modern alternative. In addition to providing standard features, it supports collaborative workflows and provides a runtime API. Collaborative workflows let teams efficiently govern their data while the runtime API lets them serve a high volume of data in high-demand situations.
- High growth businesses limited by monolithic e-commerce platforms: PIMs built into monolithic e-commerce platforms like Shopify Plus and Salesforce are too basic and tightly coupled with other systems within the monolith. As businesses grow, this leads to problems as well as technical debt. PIM solves this issue with its modular design. You can use PIM to start breaking down your monolith without going offline. You can then use other Fabric modules or other third-party services to modernize your e-commerce solution.
- E-commerce startups looking for a dedicated PIM solution: Startups can choose PIM as one of the foundational components in their application ecosystem. Fabric's API-first design lets PIM integrate with their existing e-commerce platform. Using PIM equips newer businesses with a reliable product information management system that scales as their business grows.
Last update: May 26, 2021