Customer Experiences

Improve digital buying experiences with modern technology and tips from retail experts.


What is customer experience (CX)?

Customer experience (CX) is the perception a customer has of your brand. It is the totality of all interactions with your company, including the cumulative impact of multiple touchpoints as well as all indirect contact with your organization.

Creating a winning CX has become increasingly important for businesses to meet the rapidly evolving expectations of consumers. To fully optimize CX for e-commerce today, companies need to take a holistic view of pre-purchase, consumption, and post-purchase stages of the consumption process. This not only involves improving the overall brand experience before, during, and after a transaction, but also meeting customer expectations for convenient and seamless online transactions, omnichannel capabilities, and personalized shopping experiences.

In this CX resources section, our team of industry experts share tips, insights, and strategies for improving digital buying experiences. If you’re interested in learning more about how to optimize CX to strengthen the customer journey, check out some of our articles below.

Customer Experiences Articles

Improve and enhance the overall customer experience (CX) with the latest strategies, tips, and insights from our team of retail experts

May 31, 2022

How Omnichannel Commerce Works in 2022

Ambrish Mathur Program management @ fabric. Previously strategic transformation @ Lululemon, Amazon, Target, and JCPenney.
March 14, 2022

Building a Mobile Shopping App Strategy + Launch Plan

Mike Hann EVP Revenue @ fabric. Previously @ Poq, ChannelAdvisor, and Xerox.