What is B2B commerce?

Business-to-business (B2B) commerce involves transactions between two businesses. Because of the complexity of B2B transactions, B2B commerce has traditionally involved more in-person sales. Buyers and sellers met, reached an agreement, recorded a sale, and settled up offline. But the rise of e-commerce is shifting the way B2B companies buy and sell products.

E-commerce platforms make it possible for businesses to quickly bring products and payments online to simplify the sales process. Headless platforms are especially useful since businesses can launch B2B portals with the same platform used for consumer websites, in-store ordering, and other heads (i.e. sales channels). Using a channel-agnostic, headless platform is how Staples grew B2B revenue while elminating technical debt.

To help you grow your own business with B2B commerce, we have e-commerce experts like Brian Beck write on topics such as stealing B2C best practices for B2B success, optimizing B2B sales funnels with digital marketing, and forming successful B2B e-commerce organizations.