OMS is a tool that lets merchants build a centralized source of order, inventory, and warehouse information where they can:
- Receive, track, and fulfill or cancel customer orders across sales channels.
- Provide customers the means to track their orders.
- Sync inventory across sales channels and receive notifications when stock levels are low.
- Send order details to warehouses or 3PLs for fulfillment.
- Route orders to the correct warehouse based on the customer's location.
- Merchants: OMS is a foundational component in every merchant's e-commerce application ecosystem. No matter how good their existing e-commerce platform is, if it doesn't come with a modern solution like OMS, they can't scale their business well. OMS is also multichannel and omnichannel ready, enabling merchants to handle the complexity of multiple sales and distribution channels.
- Customer service representatives: Using OMS, CSRs can pull detailed information about their customers and their orders. OMS's integration support for third-party fulfillment and shipping services enables them to tell the accurate status of their customers' orders. With OMS's user interface and order management features, they can serve their customers and their order-related concerns.
- Customers: Although not direct users of OMS, these users benefit from its ability to power the customer experiences they'll enjoy. For example, when purchasing, they are assured that the quantity displayed reflects inventory. Once the transaction completes, they can track the shipment. If they change their minds about the order, they can return it to a physical store. Upon return, the merchant's inventory is updated.
- Order and inventory APIs: OMS exposes several APIs for order and inventory-related functionality. Merchants can use them on top of OMS's notification system and third-party integration support to build their own OMS-like solution.
- Order management: OMS's user interface provides a listing of all orders where merchants can search or filter for one or more records. Merchants can drill drown on a specific order to get a more detailed view or perform its cancellation or shipment. Lastly, OMS also lets them export all their orders into a CSV file.
- Inventory and warehouse management: Like managing orders, OMS also provides a listing for all SKUs and displays how many are in stock and transit. They can search for SKUs or import them using a CSV file. The same applies to warehouses. Merchants receive a list of warehouses and can view them all or individually.
- Enterprises looking to complement their ERP systems: In this era of e-commerce, ERP systems can't handle the use cases for omnichannel commerce, and customizing them is costly. These businesses need a modern order management solution to complement their ERP systems. Using OMS with their ERP systems, businesses have the edge over their competitors, who still rely solely on their generic systems.
- Omnichannel fulfillment for high-growth businesses: OMS supports omnichannel fulfillment out of the box. Businesses with multiple warehouses venturing into omnichannel commerce can take advantage of OMS's ability to fulfill and ship available inventory from anywhere. To do this, OMS lets merchants configure business rules to implement their fulfillment strategies.
- E-commerce startups using inadequate order management systems: These systems cater to simple use cases that businesses outgrow. For example, Shopify doesn't natively support notifications for low stock levels. Merchants purchase this feature. With OMS, they'll receive built-in support for notifications, real-time inventory updates, warehouse syncing, and more. Overall, they experience better management using OMS.
Last update: Jun 03, 2021